Viewing this positively, for a marketer it is the ultimate challenge. The season of buying provokes the mind of the marketer to search vigourously to the gap or window of opportunity a buyers mind have. The thing is be on top of the mind of the buyer. The questions is how to be remarkble this December so that the buyers buy and flock in numbers in your events.
Tradeshows and events ultimate weapon is one-to-one engagement.
The power of engagement will answer the challenge of convincing the buyers to buy. Since people sell not products or services.
After realizing this, the next big thing is to make the event THE EVENT that the target market wants to visit. This is the bigger puzzle that we need to solve. What are the ingredients that are needed to attract thousands to flock to the venue of your event. Unmindful of the traffic and other discomforts.
There are a lot of factors that will make this happen but my recommendation is look for two EDGES that will drive the visitors crazy not to be in your event.
But once the visitors are in the event or tradeshows, the people manning the booths must be prepared to ENGAGE and provide a wonderful BRAND Experience.
All these in the upcoming Balikbayan Business Expo / Mega Christmas Expo, Dec. 14-16, 2007.
To fellow entrepreneurs grab the opportunity to promote in the only business tradeshow event in December!
For inquiries call tel # 643-3887 / 640-1280.
It's 10 days to go for Balikbayan Business Expo / Mega Christmas Expo, December 14-16, Megatrade, SM Megamall.
The event will feature the following educational and entertaining activities: Christmas Ham Making (yummy!) by Ms. Lourdes Rivera, Philippine Meat Guru of the famed Ultima Entrepinoy Forum; Center for Pop Music Concert, Business Opportunity Presentations on Perfume Making, Financial Investment, Apparrel Business, Soap and Dishwashing Business, Pitbull Show and Competition (arrff,arrfff) , Free Jam Youth Band Concert, Pilyoz Dancing Golden Statues (cool!)
Plus giveaways, raffle prizes and a lot more giving and sharing to lucky visitors and exhibitors.
For promotional and selling opportunity call tel # 643-3887 or visit : www.exlinkevents.com.
Balikbayan Business Expo/Mega Christmas Expo the best December tradeshow event for OFW and OFW families seeking to invest wisely their hard earned money is only 22 days away before it hits the Metro Manila.
A lot of activities are lined-up to educate and entertain visitors, especially the OFW families. There are also raffles and giveaways for lucky visitors and buyers.
For interested parties looking for promotion and sponsorship opportunities call tel # 643-3887 or visit: www.exlinkevents.com.
Grab the biggest opportunity of promoting and selling in December in SM Megamall. Join Balikbayan Business Expo / Mega Christmas Expo, December 14-16, Megatrade, SM Megamall.
Its a tradeshow that will gather OFW families, SMEs and SM December Buyers in during paydays. Wow! What more can you ask for.
To cash-in in this event contact tel # 643-3887 or visit www.exlinkevents.com.
The heavy turn-out of exhibitors and visitors accounted for the success of the event. Around 140 exhibitors and 20,000 visitors took the opportunity to maximize the benefits FIL-NEGOSYO offers.
The event is managed by EX-LINK Management and Marketing Services Corporation. For booking inquiries for December Tradeshows contact 643-3887 or visit: www.exlinkevents.com.
She wants and is asking for something different, an out of the box or no box situation or communication campaign ( a booming voice goes with it).
I am melting from my seat while I listen to her. It is like being inside Dantes' Inferno (I mean it). However, the upside of it is that I am enjoying the melting process.
In front of me are signs of changes that is sweeping the promotion and communication industry. Yup, it is a change that the upcoming AD Congress will talk about. It is what the companies are after right now!
It is to allow their brands' personalities to be experienced by the consumers - the best way to penetrate and occupy a space in the consumers mind.
Having said this, it is now an imperative for companies to increase EXPERIENCE MARKETING (EM) in their marketing strategies.
EXPERIENCE Marketing is allowing the consumers to engage, feel and experience the brand. Thus, translating to an increased brand equity and desired bottom line results.
This is where TRADE SHOW and EXHIBITIONS come in - one of the potent EM tool that you can have (To expound on this area is another blog).
Going back to the client that is ranting for something new for her brand. Great to say that we have reached an agreement. We know her need and we are willing to move heaven and earth to satisfy her.
Young Entrepreneurs Society (YES), Entrepreneurs Society of the Philippines (ESP) and Association of Marketing Educators (AME) joined hands to give FREE SEMINARS at the YOUNG ENTREPRENEURS CONGRESS - FIL-NEGOSYO EXPO, October 23-28, 2007, Megatrade, SM Megamall.
Free seminars will range from the following topics: Leadership, Entrepreneurship, Finance, Technology, Sales and Marketing.
The FREE SEMINARS is in line with FIL-NEGOSYO's objective of promoting Entrepreneurship and SMEs in the country.
For details and promotion opportunities call tel # 643-3887 or email : firstname.lastname@example.org.
This shows how versatile and effective Tradeshow Marketing.
But other than this information, Tradeshow Marketing is proving to be the emerging tool of choice for : experiential marketing - a term coined for allowing your products and services be experienced by your consumers. This is in line with the " branding" issue that our products and services face.
The increased budgets of the bigger companies in "below-the-line" promotion, which includes tradeshows, is a clear indication of the appreciation of how effective the tool is.
Now that you know this, I strongly suggest that you include tradeshow in your marketing plan and make it as an integral part of your marketing strategy.
For tradeshow promotion opportunities and sponsorship call tel # 643-3887 or email : email@example.com.
'til next time.
The endorsement signifies the importance of FIL-NEGOSYO as one of the events where the youth's interest on entrepreneurship can grow.
FIL-NEGOSYO EXPO is on its fifth run. The event is organized by Megatrade, SM Megamall and managed by EX-LINK Management and Marketing Servces Corp.
Event media partners are Asenso Pinoy T.V., OFW Ngayon, Business Mirror, Business World, Graphic Magazine, Manila Times, Entreprise Magazine, 88DB.Com, Yehey!, Web Philippine, Energy FM and NU107.
For bookings and promotional opportunities call 643-3887 or email firstname.lastname@example.org.
Indeed, FILNEGOSYO October is on a roll and full steam ahead. It is ready to give start up entrepreneurs, students and other precious visitors a business tradeshow like no other. Just imagine going to a supermarket shelves full of business opportunities and edutainment ready for the picking!
FIL-NEGOSYO Expo will have Young Enterpreneurs Society, Entrepreneurs Society of the Philppines and Association of Marketing Educators to give FREE Seminars.
It will also give FREE BUSINESS COACHING and MENTORSHIPS courteousy of our training partners.
The event is also endorsed by National Youth Commission.
So to those who wanted to benefit from the promotion opportunity the event offers call tel # 643-3887 or email us at email@example.com.
The event is organized by SM Megatrade and managed by EX-LINK Management and Markeing Services Corp.
He will offer free entrepreneurial seminar and consultancy services during the event to visitors who are interested in pursuing entrepreneurship.
FILNEGOSYO EXPO will be held this coming October 23-28, 2007, Megatrade Hall, SM Megamall.
Pardon me, but I just can't hide my excitement for our December event: The International Christmas Festival, Dec. 18-23,2007. Right after our Balikbayan Business Expo, Dec. 14-16,2007. Both are taking place in Megatrade, SM Megamall.
Why be excited? I should be because it the first time Filipinos in the Metropolis can see an actual glimpse, through exhibition, of how Christmas is celebrated in some parts of the country and the world.
In our office, many never-before-seen activities are being concocted to make it more meaningful, and simply, REMARKABLE.
Of course, it entails hardwork. But I know that once it is executed it will be worth the sweat and time.
International Christmas Festival is an event that will give additional texture to the long celebration that Filipinos do every Christmas, and promotion of a stronger Family ties - lovely!
If you want to be part, e-mail us at firstname.lastname@example.org or email@example.com.
FIL-NEGOSYO EXPO October 23-28, 2007, Megatrade, SM Megamall
Balikbayan Expo with Mega Christmas Expo, Dec. 14-16, 2007, Megatrade, SM Megamall
International Christmas Festival, Dec. 18-23, 2007, Megatrade, SM Megamall
You may call us at tel# 640-1280/643-3887 or email us at firstname.lastname@example.org or email@example.com.