Making the most of exhibitions as a promotion tool

Tuesday, April 08, 2008

Recently, I encountered a marketing student applying as an OJT in our company. She came from a pedigree school. I asked her if she knows anything about tradeshows and exhibition, she answered me with a question mark look. After that she said, ano po yun.It was not discussed in our class.

Most of the time, the same experience happens whenever I asked a marketing student or any student about tradeshows and exhibition. It seems events is a promotion tool left for marketing and business enthusiast to discover.

Sayang naman!

Tradeshows and exhibition offers the following benefits and advantages that a company can have:

1. Brand Recognition - no matter how small you are. Pwede kang mapansin sa tradeshows

2. Generate Quality Leads - tradeshows and exhibition speeds up the selling process by providing quality leads.

3. Thought Leadership - I remember Mr. Josiah Go's statement in one of his seminar which I attended, if you want to be considered an expert in your industry offer your services for free. In a tradeshow you can do that, speak in front of a group of visitors and watch most of them become an instant fan or follower, provided you have substance in you topics.

These are the major advantages and benefits of exhibition as promotion tool. If you want to make the most out of each event, consider measuring your participtation in these three salient points.

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