The 9th Entrepreneurship Educators Association of the Philippines (ENEDA) is a huge hit! The event was held in Davao started today and will end this coming February 27, 2011.
Around 1,000 participants, the bulk coming from Metro Manila, attended the convention.
The event is a great lift in promoting entrepreneurship in the country. But more than the learnings that the convention will provide, the networks generated and cultural education of being inside Davao is very priceless in this kind of proceedings.
A lot of interesting topics are in stored for the four day event and surely the delegates will acquire valuable insights from the presentors.
Indeed, a better and more educated future entrepeneurs will come out in this kind of conventions being conducted all over the Philippines.
One element that is very critical in exhibition is visual merchandising. It is the look of the the total booth in accordance with the product and service branding assigned by the company.
As I have said, budget is never an issue in creating a stimulating and WOW visual merchandise that will magnetize the buyers and sellers to go inside your booth.
What is lacking in financial resources can be remedied by being creative and innovative.
In my experience, SMEs are guilty of just placing their products and services in the booth without much thinking. But there are also times that I rejoice because some have used their creativity to WOW the visitors of the exhibition, although this breed is very rare.
There are two learning events happening this week that is worth your time and money.
One is Stephen MR Covey's Speed of Trust at Makati Shangrila this February 23, 2011. Another one is the 9th Annual National Conference of Entrepreneurship Educators's Association of the Philippines by ENEDA, at the Royal Mandaya, Davao City from February 23 to February 27,2011.
Events like these promote Leadership and Entrepreneurship two areas that we need to catapult further our economic conditions.
So if you have time be in this two events that will be worth our while.
Do you have a goal when you start something ? I guess your answer is yes. But apparently most of us just start something because they just want to.
The driftwood that wanders aimlessly in the ocean becomes one because it fails to be part of a boat, of an objective.
The same is true in joining expos, tradeshows and exhibitions, you must create objectives, deeper one not just to amass a specific amount of money - it is important but it is shallow.
In our modern times, we have GPS or Global Positioning System that guides us to where we can go to reach our destination faster. I have my GPM as a counterpart of this system, GPM stands for Goal Performance Metrics. It is a guidepost to what I should achieve.
I think it is time for all of us in the exhibition industry to be consistent in having GPMs whenever we join expos, tradeshows and exhibitions.
It is Monday and there are a lot of things to be thankful for in the past days. For one, a huge crowd visited different events in Metro Manila and the turn-out is very encouraging for future events and organizers.
Another good news, Nonito Donaire, our very own Filipino Flash, showed his potential by winning last Sunday against a fierce and experienced competitor. But instead of a win that Donaire must work hard, his win is something AWESOME. He knocked out Montiel in the 2nd Round. A scene reminiscent of Pacquiao's Hatton knock-out.
Now going back to event management , Seth Godin wrote a very clear message on how to be successful in tradeshows and exhibition. I cannot help but share this to you so read and enjoy it :
Two paths for successful group events
I'm talking about trade shows, SXSW, street marketing...
There are two ways to be glad you went:
1. An overwhelming show of force. When you have the biggest booth, when you are the buzz of the event, when you are everywhere people look, you reinforce your position as the leader.
2. Powerful personal interactions. Not with everyone. Just with people who want to talk with you, who will benefit from a powerful exchange. Not mass, but high in value. Even better, designing these interactions (and your product) so that this small number of people set out to evangelize their peers on your behalf.
The mistake almost everyone makes is to do both. Or to believe that they know a cheap shortcut on their way to #1. Or to get too busy chasing (and failing) at mass that they don't have time to do the personal.
Years ago, the company I worked for spent millions at various venues of the Consumer Electronics Show. We were there, we were sort of big and we sort of won. But not really. Too much noise, too much competition, we were neither. By trying to reach as many as we could, we were never intimate enough to generate conversations that mattered or ideas that spread...
Once again, it comes down to scale. If you staff and invest appropriately, you don't have to 'win' the show to make it worth the trip. On the other hand, if you're setting out to win and investing at the appropriate level, you better win.
Of course in this tough economic times you may want to opt for skills conference. New learnings that can give you big bucks.
However, what is wrong with this notion is to negate that we deal with people. These skills and knowledge about sales, marketing and other management tools will be for nothing if we forget that in dealing with people we need to ESTABLISH TRUST.
So I will not sell you about the upcoming visit of Stephen M.R. Covey in Manila, author of Speed of Trust. But it is an important event that I don't want you to miss!
Being able to learn how to generate Trust fast is an edge that can make your organization and business transactions above the competition.
Trust matters! See you in the event at Makati Shangrila. You may also call 643-3887 for more information.
As I said for a million times there are symbols that need to be created in order to show our progress. There are symbols that needed to be built in order to give and nurture confidence in our people and country. Our government must heed this call and try, even if it is a gargantuan task, to build this symbols.
In the tourism industry, an Airport that will be competitive with our neighbors. An airport that defy the logic of business in the short term but will be profitable and will leave an indelible mark in our consciousness for a very long period of time.
Having said this, I am sharing this news by yahoo about the best airport in the world of the 6th straight time.
South Korea's Incheon Airport named world's best for 6th year
Seoul (The Korea Herald/ANN) - South Korea's Incheon International Airport was selected the Best Airport Worldwide in Airport Service Quality in 2010 for the sixth consecutive year, beating rivals Changyi Airport of Singapore and Hong Kong International Airport, the country's Ministry of Land, Transport and Maritime Affairs said.
It is the first time that an airport has won the award six years in a row. Dubai Airport won the award for three consecutive years from 2001 to 2003.
The ASQ is a comprehensive set of awards granted by Airports Council International, an association of around 1700 airports worldwide.
South Korea's major gateway also won first places in Best Airport in Asia Pacific and Best Airport with annual passenger traffic between 25 and 40 million, the ministry said.
Ministry officials attributed the airport's notable success as a Northeast Asian hub to its constant efforts to seek innovation.
The list includes expanding its international routes, improving the airport's accessibility by establishing a railway and Incheon Bridge, which conne
It is a great sign that a long term plan for tourism will be crafted in order to create a strategic positioning for our country.
However, I must say that one thing a plan cannot do is to make it a reality. A plan is a piece of paper and sooner that plan is finished and is put into ACTION the better.
Action that is judiciously crafted is better than a haphazard action that is only meant for PAPOGI like the now famous case of “Pilipinas Kay Ganda” branding.
Action after a well thought our plan is the solution to our ailing problems in the tourism and MICE industry.
Action coming from experts not as what Cito Beltran’s article today a bunch of Student Council leaders running a National Government.
I picked this up from a tweet and hopefully this is true for our tourism industry. The press release was from the Department of Tourism
The Department of Tourism (DOT) will heighten efforts to capture more of themeetings, incentives, conferences and exhibitions (MICE) market in the next fiveyears by highlighting gains in business infrastructure and tour operations.“Securing a larger share of the valuable MICE market will be instrumental inbuilding on our record 3.5 million visitor arrivals in 2010,” said Tourism SecretaryAlberto A. Lim.
The country seeks to re-establish market presence by continuing itsparticipation in strategic MICE events, initially this year with the 19th Asia-PacificIncentives & Meetings Expo. Staged in Australia this February, the host country isthe Philippines’ fifth top foreign tourist generator last year with almost 150,000 in arrivals, also a record and a strong source market for MICE-related activities.In addition to Australia, India and ASEAN neighbours, Singapore, Malaysia and Vietnam, Pacific-rim countries Canada and the United States comprise the Philippines’ core MICE market.
Selling points include a wealth of post-event tour activities available for groups, as well as safe and well-equipped venues.The MICE sector received a significant boost in 2010 with the rise of several new large-scale accommodation facilities. The cities of Metro Manila and Cebu attracted the bulk of tourist accommodation projects green-lighted last year, all in all valued at Php 17 million. Additional convention venues such as the 15,000-seating-capacity SM Bay City Arena and the 200-hectare ASEANA Business Park, both in Manila, are in the pipeline.Meanwhile, the DOT will look to public-private partnership (PPP) initiatives in developing airports servicing key destinations such as Boracay (via Kalibo) and Cebu. These are to complement expected increases in the number of hotel and resort rooms there, with several projects scheduled for completion by 2013.An additional policy thrust in 2011 will be air liberalization, with the extension of a pocket skies agreement to secondary destinations awaiting an executive order.
A new National Tourism Development Plan to detail strategies in tourism investment, access, product development and promotion, among others, is expected to roll out by May this year. The plan, which covers the years 2011-2016, will serveas a strategic framework for national and local initiatives in tourism, and follows the previous 20-year tourism master plan for 1991-2010.“We expect the new plan, particularly its infrastructure, investment andmarketing components, to aid us in repositioning the Philippines as a preferred MICE destination,” said the Secretary.
CONTACT: EVELYN A. MACAYAYONG
Office of Tourism Information
I just recently watched 127 Hours, a story of the triumph of human spirit.
Interestingly, this is a true story and it shows that if a man accumulates a lot of positive memories in his/her mind and heart he/she can survive any obstacles or difficulties he/she may be in, even if it is a life and death situation.
This gets me thinking, in events management an organizer as a company will survive any challenges, even if it is a life and death situation, if it has successfully provided good memories (profitable included) to all of its clients and partners.
If this is the case, the challenge and the process continues to everyday develop a relationship and create memories that will outlast any competition, most especially when the going gets tough in this very competitive industry of events management.
I am a bit emotional.
It is like recalling the People Power Phenomenon in the Philippines. Egypt have done it! It is a miracle. It only says something that human spirit will triumph against evil.
But this write-up is not about politics, I am no expert of this matter.
This is about Egypt's case as being liken to Events Management. The parallel is very similar.
Like there is an issue to be solved in Egypt, in Events Management there is an issue also or objectives to be solved.
More importantly, there is magic when people gather together. In Egypt, people gather to topple a regime. In Events Management, people gather to create business, network, partnership, memories and a lot of things.
In Egypt and in Events Management what is important is being part of the MOMENT.
This is the power of the MOMENT only Events can provide!
Due to insistent and wide clamor of exlinkevents visitors in many of our trade shows and exhibitions, we are giving in to the request of creating a Beauty, Health and Wellness Event that will gather different products and services in this Sunshine Industry.
We call the event " LOOK AND FEEL GREAT" a fitting name for what we aspire for in this kind of event.
Surely, you will not only love the creation of the event because we have created a tour of this Expo to different Ayala Malls in the Metro Manila Area. Yes! You heard it right we created not one but three runs of this event for this year.
The creation of this 3 runs will benefit product and service companies that wanted to speed-up the expansion and distribution of their products and services. It will also provide a bigger number of new clients and partners for the health, beauty and wellness organizations that joined in this exciting event.
" Look and Feel Great" is slated in the following dates:
a. April 15 and 16, 2011, Activity Area, Market Market
b. July 15and 16, 2011, Activity Area, Glorietta Mall
c. November 4-5, 2011, Activity Area, Trinoma Mall
For details you may click the links in the title of the event or request by clicking firstname.lastname@example.org.
Asia is all about relationships.
We do business but first we have to know the person we are dealing with. After this, it is the only time we start doing business with his company. There are some business deals in Asia that are made by handshakes. No contracts are needed to create a million pesos or dollar deals, Trust is the only thing needed to seal it.
I remember a story told that one of our tycoons who owns a bank was approached by his manager, the manager told him that one client wanted to borrow money but when he analyzed it the client has no capacity to pay.
But to the manager’s surprised, the tycoon said lend him money he have the capacity to return it and pay us.
The manager just scratched his head because the tools available like risk analysis and other technical analysis points otherwise. But since the tycoon is his boss he approved that the client be lent a huge sum of money. True enough it was paid by the client.
Trust is like an oil that seamlessly allow relationships and business to move in a blur. We all need to develop trustworthiness in order for us to survive this very complex world.
The same applies in event management in the Philippines, Trust can make or break an event!
Catch Stephen M.R. Covey Live in Manila this coming February 28 at Makati Shangrila. Limited slots only so hurry. The event is marketed and managed by Ex-link Management and Marketing Services Corp. call tel # 643-3887 .