It is very important to have a plan and to have measurable goals when you join an expo. The plan and measurable goals gives you target to put your hard work to focus.

It is very critical that your investment must return more than the amount you pour in. Otherwise, you are just wasting your time, money and effort.

For start-up what is critical is to have SALES GOALS to feed the business and keep it running. Here are three sales goals that you may want to create measurable targets. Keep in mind without clear numbers there is not point of joining expo.

The three SALES GOALS are:

                                1. Generate Sales Leads

                                2. Make Direct Sales

                                3. Build a Contact Database

Goodluck and maximize you expo participation.