Synergy in Coopetition in Events Management

Monday, July 25, 2011




When projects in events management pour in and you can’t handle it anymore there is only one way to face it and that is cooperate with your competitors and industry members.

Try as you may, there will come to a point that you will not be able to serve all the clients. Even if you think that to share projects with competitor is the antithesis of killing competition. In first place, nobody said that you have to kill competition. No we you must not kill but strive to stay ahead of the competition.

The funny thing is the more you share projects with your competitor or industry members you grow. It is called synergy in coopetition. Two words that you must keep in mind.

Two words that will place you ahead of the curve – so ahead that you will feel that Usain Bolt is a slow runner.


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