Tourism is about momentum - Secretary Jimenez, Jr.

Tuesday, October 25, 2011

Philippine Tourism


I like so far what I am hearing from Department of Tourism Secretary Ramon Jimenez, Jr,; so far he is sending the right messages to ignite our tourism industry to a new level.

Recently, he said that “Tourism as a business needs momentum and that to make it successful we need to create a momentum”.

Well said and I am hoping that the soundness of the theory can be translated to actions and implementations.
For the beauty of theories and ideas have no value at all if we cannot see the concrete actualizations of such lofty ideas.

On the other hand, in as much as the idea presented about momentum is beautiful my only reservation about it is that it places the ball on the court of the private companies to build momentum alone and forget about the important role the government must play in stimulating our tourism industry.

Again, it remains to be seen.  I agree about the momentum thing and that the momentum should be created by the government and the private sector.

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