8 Timeless Event Management Attributes Event Managers Must Have

Tuesday, February 19, 2013



Event Technology will change and improve but there are timeless and unchangeable things in event management that all event managers and event organizers should keep into heart. These timeless gems are:

1.    Passion

It is hard to be an event manager, for that matter run an event management company. I should know it. We have been running a twelve year old company. If you do not have a big PASSION for this industry you will not stay long and your company will not stay long. Passion is what will keep you going. Any big problem is nothing because you have the resistance to overcome it because you have a big fire in your heart that is called Passion.

2.    Competence

If you do not have competence in this field your clients and potential clients will desert you. Competence is what makes other people calling your phone, asking you to work with them. Competence is what keeps the word of mouth marketing machine from spreading your company from potential clients.


3.    Creativity

The event management industry, the exhibition industry and convention industry is all about creativity. Creativity in content, execution, in generating buyers and other things that will make your event FRESH and act like a MAGNET for clients and potential clients. Your idea even if others argue that is similar to their ideas will always be DIFFERENT. You know why, it is because GOD IS IN THE DETAILS. The execution of the idea will always be different if placed to different hands.

4.    Efficiency

You must be efficient. Event Managers and Event Organizers must be like a Swiss watch in terms of efficiency. Yes, there is no excuse. Clients expect us to be efficient. If you are forgetting we called ourselves event organizer and event manager, we have no choice therefore but to be organized and great in management – in other words efficient.

5.    Resourcefulness

Even if we plan, Murphy’s Law will always catch up on us event organizers and event managers. The only way to counter this is to be resourceful. I have lots of stories about event organizers and event managers acting spontaneously because of the situation and their decisions proved brilliant in solving a problem. Example, in one of the event stories I am privileged to listened into, the dancers of the event failed to show up and there part in the program is about to start. The event organizer was able to gather available event staff and craft a simple dance number. The audience have no idea that people dancing in the stage are not the supposed dancers – the performance is clean and good and the event staff turned dancers generated a loud applause of appreciation.

6.    Values

No matter how good the event manager or organizers if they do not have values that are worth emulating then the event management company or exhibition company they are running are useless. No doubt about it, an event management company that do not have values and built only to make money will be short lived. Values are like compass, it will serve as a direction to the leaders of the event management companies. Values serves as a unique selling point (USP), clients love event management companies that embody values they can identify with.

7.    Relationships

In order to make a successful event management company or exhibition company, all members of the organization must value internal professional relationships and client relationships. Again, if we nurture staff and client relationships money will come. If we do not nurture staff and client relationships say goodbye to your event management company or exhibition company. The business of events is all about creating strong relationships with your people and clients.

8.    Trust

In event management and exhibition management, competence builds trust. Trust is what we must aspire to generate from our clients. If clients trust us then it is easy doing business with them. Clients will allow us to create events for them if they know we can be trusted. Clients will join or sponsor our exhibition if they know we can be trusted in delivering the results we promised.

We can still add from these eight attributes but for me these are the bedrock where we all can strengthen our event management companies.







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