Engagement – Why Events and Tradeshows Are Here To Stay

Friday, August 23, 2013



There is an attempt to reduce and eventually eliminate events and tradeshows as a platform. In the name of innovation and armed with cutting edge technology a more low cost means of tools were developed to displace events and tradeshows in its current standing.

Results of the attempt are far from satisfactory and bordering to an exercise in futility.
Those that attempted to displace it forget the one thing that events and tradeshows are well loved by people - the INTENSITY OF ENGAGEMENT.


Engagement in events and tradeshows bring a very intimate experience. Engagement is what human connection really is. On the deeper level we need an authentic connection.

Technology can aid the process but to provide the level of intimate connection it is still events and tradeshows.




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