The Loyalty and Rewards Program Explosion

Wednesday, September 03, 2014



The expected growth of BIG DATA and Analytics industry in the country have made companies in the country scampering to create their own Loyalty and Rewards Program.
The Philippines, according to Marketing Interactive, accounts for 10% ($212 million) of the $2.12 Billion global analytics industry, and this is bound to further increase with some educational programs being hammered by some corporate players in partnership with CHED.
This development can only mean that the Loyalty and Rewards Program – the best tool in gathering consumer data and behavior in terms of interaction with brands, is here to stay and will be a permanent force to help companies survive the grueling business competition.
Add to the picture the upcoming ASEAN Integration where the marketplace becomes bigger and competition becomes massive even to SMEs, understanding and creating Loyalty and Rewards Program for your business is a must.
Some studies state that a Loyalty and Rewards Program can increase your sales and customer retention from 5% to 20% depending on how these programs fit to the target consumers.
If you want to understand and get ahead of the curve in the Loyalty and Rewards Program you may attend the upcoming 3rd Customer Loyalty Conference, October 24, 2014 at New World Hotel.
The conference allows you to network with like-minded individuals and corporate decision makers focused on maximizing the opportunities that having a Loyalty and Rewards Program provides.
Few slots remain so call now at tel. no. 643-3887.



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