How to Be A Successful Event Manager | Event Manager Philippines

Thursday, April 16, 2015




There are event managers and there are successful event managers. What separates the ordinary with the extraordinary are surprisingly obvious.

Successful Event Manager knows the following:

Client Expectations

The majority of our events are based on client needs. Before the event starts, you must understand clearly the client expectations. Try to have a written document that you and the client agreed upon on what he expects in the actual event.

Most of the time, after the event these expectations are the center of discussions between you and the client. Also, it is where the happiness of the client to your service will be determined.

Scope of Work

The scope of work is slightly different from the client expectations, first the scope of work is the operational and critical tasks that are needed to achieve the client objectives or expectations.

Most of the times, the client goes over and beyond the scope of work, if you can provide the additional tasks without creating a bigger effect on your project profitability, then go the extra mile. However, if it will drain your profit, then you must advise the client that you will have to charge a corresponding amount of the additional tasks.

Wow Moments

Event management is a science and an art.  These two elements when melded together produce creative wonders. The client expects you to provide him a Wow Moment. Events are pieces of moments that affect the experience of the attendees and the clients, whether this is a corporate, social and business event – all are expected to be surprised and take home good memories.


Timely Service

Even if you have planned all the details, but the service that you rendered are delayed, you can drive the clients mad.

Timeliness of the service is very important. It assures the client that you, the event manager, are focused on ensuring that success of his event.

Timelines on providing the needs that arise in the pre and actual event make moments and experience seamless in the eyes of the clients and delegates.


Continuous Improvement

Successful event managers do not stop learning. The post event session is an important phase of event management. It is where best practices are enhanced. The weak parts of the events are discovered and strengthen, guaranteeing a better implementation of the same event next time around better.

All the knowledge and tools for event management continue to evolve. Even the needs of the clients continue to evolve. This only means that you and I as event managers must continue to change and evolve.


If you will keep this in your mind and heart, you will never be an ordinary event manager. In addition, success will always be in your hands.

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