Fifty Shades of Marketing: Be the Dominatrix in Your Marketing Segment!

Wednesday, July 01, 2015

The Asian Marketing Leadership Summit dubbed Fifty Shades of Marketing is a one of a kind conference for marketing professionals. The event takes place this coming July 8 – 9, 2015 at Sofitel Tent, Pasay City.

For the first time, there will be fifty speakers that will share valuable marketing insights on different areas of marketing like below-the-line marketing, digital marketing, branding, media and communication, and creative marketing.

The event opening keynote speaker is the senator Hon. Chiz Escudero, and the closing keynote speaker is one of the country’s top motivational speakers, Francis Kong.

If you are marketing professional or marketing enthusiasts this event is like the Marketing Learning Festival akin to Woodstock Music Festival.

Get the marketing knowledge overload that you want as the country’s top marketing experts and international marketing experts converge, and give the hottest trends and best practices in the industry in just two days.

Some of the experts I am looking forward to listen to are: JJ Calero, Full Circle Chairperson, Charlie Agatep, Agatep Chairperson, Justin Halim, Facebook Head of Agencies, Bong Osorio, ABS-CBN Corporate Communications Head, Katsumi Kubota, Uniqlo COO, Sarah Meier, Metro Magazine Editor-in-Chief, and Margot Torres, McDonalds Philippines SVP Marketing and Communications.

Of course, the other speakers are great as well and if my head can still take it I will try to listen and ask compelling questions.

The marketing industry continues to evolve. This event by the Philippine Marketing Association (PMA) is a testament to this evolution. I like to quote what the current PMA President Henry Tenedero said in his interview in ANC what this event is all about, which may also be what the current marketing is about, Fifty Shades of Marketing is, in more ways than one, about paradox marketing, a powerful framework of idea that utilizes the opposing polarities of each of the 4Ps to create an unorthodox approach to produce remarkable results. The 4Ps and their polarities are: Place: from private to public, Product: from company to customer, Price: from wholesale to retail, and Promotion: from IMC to engagement marketing.”

This annual event expects to gather 500 marketing professionals and enthusiasts. And just to be part of this gathering is an experience itself, knowing and exchanging insights with your peers is an enriching process. This is what happens during the event, and for me, one of the best takeaways when attending this event.

Besides this great experience, if you will attend you may visit the Exlinkevents booth. We can talk more about how great this event is not only to attending professionals but to the industry as well. We also prepared games and prizes to spice up what is already a hot and sexy event.

See you there and let us dominate our chosen marketing segment where our business operates.




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