Chan Kin Peng, Cofounder of Kasatria talks and showed how information empowers decision-making. This can only be achieved thru the aid of Big Data.

Resources can be efficiently used by using Big Data, either you are in the tourism industry or in other industries.

2.     Sharing Economy

You can do a lot of things with this tool that will surely aid you in making a wise decision. But the key takeaways of Google Analytics is it lets you segment and understand better your market and website visitors.

5.    A Satisfied Friend is a Talkative Friend

I admire our Secretary of the Department of Tourism Ramon Jimenez Jr., he is not perfect and I have some issues that I want DOT to address ASAP. However, Sec. Jimenez started a revolution and a vibrant start in reaching our tourism goals. It's More Fun in the Philippines is one of the best tourism campaign, if not the best tourism campaign, of the country, and it is under his belt.

So going back to his closing remarks he focus on being able to provide an experience to our foreign visitors that they can never forget, which should also be the goal of all tourism industry players.

Let us all strive to create a satisfied foreign visitor, because a satisfied foreign visitor is a talkative friend. A talkative friend is our best word of mouth marketing agent; they will and can bring more foreign visitors to our country. These foreign visitors add value to our economy and bring in more jobs.

Someday soon, tourism will not only be 4^th in terms of providing income to the country, it can be the first if we will be passionate, disciplines and unified in our actions in selling the country to the world.