Love thy Customer: "From a planner to a community"Wednesday, May 25, 2016
[Left] The Belle de Jour 2016 Planner (taken from Rappler), and [Right] the I Love BDJ website.
Last Tuesday on our "Love thy Customer" series, we talked about the Starbucks Philippines Planner and how they made use of the brand's experience to reward their loyal customers. As promised, we'll talk about another planner that made full use of its experience to build a community - ladies and gentlemen (especially ladies), we'll talk about the Belle de Jour Power Planner.
Ten years ago, Viviamo, Inc. released the first BDJ Power Planner which aims to help women conquer the world. Included in it are full-color pages filled with inspiration, spaces to jot on, and coupons from different brands. The Power Planner's users love it, and with their support, Viviamo set up websites such as www.ilovebdj.com and www.bdjbox.com. They even have their own series of events like the BDJ Fair!
What should brands take note of about the BDJ Power Planner? In the case of Starbucks, the planner is more of a reward for staying to drink; but in the case of the Belle de Jour Power Planner, the planner is more of a benefit to those who got one.
Vivamo focused on targeting its market of passionate women through it and then expanded it further through below-the-line activities (such as events). They've reinvented "Customer Experience" further.
This is the second part of our "Love thy Customer" series as part of the preparations leading to the 2016 Customer Love Fest. This series will look back at the best customer relationship, rewards, loyalty and experience practices done by various businesses over the years. There's more case studies to reminisce to, and we'll be talking more about it in the next few weeks.
The Customer Love Fest will happen at the New World Hotel, Makati on October 20 to 21, 2016 from 9am to 5pm. This event will feature key resource speakers and the latest concepts in customer loyalty, rewards and experience. Join in on the fun and don't be left out.
This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. For more information, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at firstname.lastname@example.org.
Ex-Link Events is also on Facebook, Twitter and Instagram.