What does Exposure and Experience have to do with getting leads?

Monday, June 06, 2016


A scene during the 6th Philippine Business and Entrepreneurs' Expo shows that everyone's busy meeting people and talking about new opportunities. [Source]

Every business is supported by its customers, and the hunt for the next customer is a challenge for promising businessmen in order to thrive and survive. Luckily, there are expositions and trade fairs that opens their windows to them.

Getting even a small space inside will bring you big opportunities as you will be able to observe how your business or brand fare well with your fellows. There are two things you need to consider: Exposure, and Experience.

Event managers such as Ex-Link Events come up with new concepts for events to gather a specific market. Almost every month, there's a different event for each specific audience, and once the audience comes to an event and gets to your booth, that's Exposure.

Now, as the business, you want to turn that Exposure into good use, so you will think of a concept that will provide a great Experience to those who can see your booth. If your plan is efficient and the exposure is fully utilized, then the audience won't be spectators anymore - they are now your customers, and your leads.

Now that you have learned these two Es that you need to consider, you are on your way to book a booth for an event.

While you are thinking about your eye-catching concept, you might want to consider booking for the 7th Philippine Business and Entrepreneurs' Expo this August at the SM Megatrade Hall. The PBEX's attendees will be looking forward to owning their own business, and if you are seeking to spread out, this is your chance!


If you want to know more about doing business in the Philippines, come to the 7th Philippine Business & Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall in Mandaluyong City.

This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on FacebookTwitter and Instagram.

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