Is your company's common vision an innovative one?Friday, April 07, 2017
Common vision refers to the shared mindset of an organization. Especially in decision-making, having the common vision will make things more understandable for everyone. The question is this - is your organization's common vision an innovative one?
Let us tell you a story: One day, a client asked a team to help them think of new concepts for activation. All the team did is to ask questions and guide the client to the direction they wanted to do. A week after, they already had the proposal and the samples gathered for presentation. How did it went?
Putting the concept of design thinking in perspective, the team maintained a system in which they will gather the necessary things to formulate a concept while leaving a window to new (and even odd) ideas.
According to Creativity at Work, "When design principles are applied to strategy and innovation the success rate for innovation dramatically improves. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute."
Yes, having a common vision - a common idea of how things shall go - is crucial in decision-making, so make sure your organization is innovative. If not, how about going to a one-day workshop to help you make the search easier?
We are talking about the Innovation Masterclass, where we have emerging innovation leader Philipp Kristian Diekhöner share to us how we can innovate our companies to think ahead of the rest.
- Learn how businesses can use design thinking to build and scale a process around innovation;
- Understand what leading companies do to foster innovative ideas;
- Incorporating user-centered design into your innovation initiatives;
- Learn how to build internal engagement through a design thinking culture;
- Learn how to awaken creativity and transform it into business advantage.
Call Ex-Link at +63 (2) 633-0153 or 643-3887; SMS +63 920 924 2532 or +63 920 981 4376; email firstname.lastname@example.org or message us at @exlinkevents on your Facebook Messenger for more inquiries.