This
is sometimes what we feel as event managers in the Philippines. We are
inundated with technological change. We are surrounded by new demands by clients
that have higher expectations.
And
this is an endless cycle, a cycle that we must live and accept.
Take
for example the typewriter machine, if someone during my college days will tell
me that it will be obsolete, I will raise a howl of protest. But as we all know
right now, the typewriter is a thing of the past; computers are now part of our
daily life. In fact, computers are in danger of being supplanted by
smartphones.
Indeed,
disruptions are everywhere. We are in a time of history that we cannot discount
an idea that is ridiculous or absurd at the moment to be valid and powerful in
the coming days or future.
Having
said this, the best thing that we can do is embrace the absurd that is right
in front of us in the event management industry.
