The buzzword right now is
Relationship Marketing. However, even in the past one way to gain clients and
maintain customers is by strengthening the relationships between the seller and
the buyer.
But the current tough
business environment made relationship marketing even more meaningful and
compelling. It is a must for all companies who wanted to survive the brutal
competitive environment.
Relationship Marketing makes
doing business easier. Relationship marketing uses the common sense that people
will care for you if you show first that you care for them.
Relationship Marketing
develops trust and with a trust transformed like a strong Narra Tree, there is
no doubt that continuous business is ensured.
One way of developing a
strong relationship with your clients is by using the phone. Yes, by maximizing
the affordable tool that is telemarketing.
You can use telemarketing
by:
1.Greeting Clients During their Birthdays
2. Greeting Clients A Good Day
3. Calling Clients Just To Know How They are Doing
These are simple things but
are very important things for a human being (all your clients are human beings,
if you are forgetting about this fact).
This fact gives telemarketing
a new meaning. For majority, telemarketing is about pushing sales. Yes it is
but it is not only that. We now can see that telemarketing is one of the best
ways to do Relationship Marketing.
A Telemarketer Saves A Client’s Day
There is one story that I
love about Telemarketing. It begins like this, a telemarketer called a client
that has not yet done any business to his company. During this time the client
is undergoing an emotional situation. The client had a very ugly fight with her
husband.
At first, the client is very
mad for the call she received with the telemarketer. Sensing that this is not
the best time to sell, the telemarketer sincerely asks the client how she is feeling today. This question led the client to open up with the telemarketer.
The great thing with the telemarketer is the he is a good
listener. He listened intently and emphatically to the client. The client
feeling his sincerity opened up. The telemarketer did not advice anything, he
just listens and, from time to time, answered and asked questions. The client
became comfortable with the telemarketer because of this gesture.
After the emotional outpouring to the telemarketer the
client felt good. Anyone who has made an emotional release will feel good. The
client say thank you to the telemarketer for giving her time to listen to her.
The telemarketer just says “no problem” he felt the need to do it and said
goodbye.
After a week, the client called the telemarketer and did
business with him. She gave the telemarketer a big sale. The telemarketer
earned the Sales Achiever of the month in his company because of this account.
End of story.
The lesson now is that Relationship takes time with the
client. Telemarketing is a powerful tool, we just have to know how to use it
most especially in our quest to do Relationship Marketing.
- Thursday, January 24, 2013
- 1 Comments
