At the end of the event, when the dust has
settled and the moving-out process is beginning, event managers must answer the
hardest question of them all – Is the event successful?
More than the stamina, event managers must have
steel heart and thick face to look the just concluded event with an objective
eye.
Here are three signs if your event is
successful:
1.
Have you achieve the objectives?
Do not ever forget the reason why the event was
created. It is the starting point of all the events, that is the setting of
objectives.
The bells and whistles of the event can blind
you as to why the event took place. But you cannot turn your back come post
event assessment time on the objectives that we set to be achieved in a
particular event.
I always have a record or a document that
monitors the achievement of the objectives. If you have this checklist or
document, right there in the egress, you can have a gauge if you have achieved
the objectives.
No doubt, the achievement of objectives makes
the event successful.
2.
Have you made the event experience memorable to the attendees,
delegates, and event partners?
Events do not happen in a vacuum. Events are the product of a team composed of different actors. Your job as an event manager is
to ensure that the event design experience is successfully transferred to all
the event stakeholders and target audience.
Most of the times, you can get an immediate
feedback if the event stakeholders and target audience are satisfied.
You can validate this satisfaction by
conducting a Customer Satisfaction Survey and Net Promoters Score (NPS).
For me this is the ultimate high, to see the
eyes of your target audience and event stakeholders wide and shining, while
they smile. When they say “Thank You” is the heaven for me. This positive
action by the target audience and stakeholders is an inspiration for me to
create a better event and continue this good feeling to the next event.
3.
Have you made a profit?
The best gauge of success is profit. It is a
confirmation that you have created and added a value to your event stakeholders
and target audience.
Profit is the best sign if you will be able to
continue and upgrade your event to the next level.
Often times, we deny this important truth. But
business is business, if we want the event to continue, it must make a sizeable
profit, or else, it is better to close it.
In summary, the three signs of a successful
event is an achievement of objectives, satisfaction of the stakeholders and target
audience and profit.
I hope that having known these important signs,
your event continuously grows and your career as an event manager or event
organizer continue to prosper.
- Saturday, March 04, 2017
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