The year 2017 is about to end and 2018 is lurking around the
corner. The question now is what are the event management trends that we have
to expect this coming 2018 in the Philippines.
The number of Filipinos using Facebook has increased
tremendously. We have a 105 Million
population and 60 Million Internet users (WeareSocial), with a penetration rate
of 60%.
In fact, we are hailed as the Facebook capital of the world
and number one social media user in South East Asia.
The implication to the event management industry in the
Philippines is big, Facebook can aid
2.
The
Rise of Unconference
Recently, the first Unconference in the Marketing Industry
was held. The Game of Marketing Conference organized by the Philippine
Marketing Association is a huge success, mainly because the delegates are
raving about their experience in the Unconference.
It is along this line that we expect more Unconference to
take place next year because delegates wanted more engagement on conferences.
UnConference
3.
App
World
The mobile first movement is becoming a commonplace. More
and more smartphones are changing the behavior of Filipinos; they are becoming
dependent on this one gadget. In fact, this dependency is brought about by the
lower cost of acquiring smartphones making it accessible.
There are 129.4 Million mobile phone subscriptions in the Philippines;
54 Million is active mobile social users.
These numbers are great indicators of how event management
companies in the Philippines can use apps to attract more audience for their
events.
According to an article in the Huffington Post and We Are Social research Philippines is a Digital Lifestyle Capital in the making.
There is a big opportunity here for event management companies to take advantage.
According to an article in the Huffington Post and We Are Social research Philippines is a Digital Lifestyle Capital in the making.
There is a big opportunity here for event management companies to take advantage.
4. Safety
and Security Becomes Paramount
The Close-up and Resorts World Incidents are signposts that
event management companies in the Philippines must place a premium to their
events safety and security protocols to safeguard their visitors and guests.
The local governments of different event venues have added
new safety and security requirements that event management companies in the
Philippines must submit before they are allowed to implement their events.
These event management companies in the Philippines must
also create additional trainings and protocols – a redundancy in order to leave
no stones unturned.
5.
Video
Promotion
Video content is becoming the most preferred promotion tools
from brands. The result of this type of promotion is very obvious engagement is
high and results are favorable.
Event management companies in the Philippines must copy this
type of promotion; it will help tremendously to the success of the events they
are organizing.
The findings of the annual Kantar TNS Connected Life study show that video content is key to connecting with Filipinos, who are some of the heaviest consumers of TV in the world, watching an average of three hours of traditional TV a day. (Kantar TNS)
The study showed that 90% of connected consumers in the country watch television – a figure that is second only to Indonesia (94%) and far ahead of western markets such as the UK (73%) or the US (70%). Filipinos are clearly avid TV content fans. (Kantar TNS)
6.
Collaboration
Collaboration will be needed in order to launch or stage a
successful event. Even if this is an old school thinking, it becomes more
important this 2018, as competition becomes stiffer, you need more partners and
collaborators to secure success and counter the risks of producing an event.
7.
The
Breakout of VR Events
Remember when Mark Zuckerberg uses the VR camera in one of the
conferences, we all agreed that was cool.
Slowly VR events are making headway into the mainstream of
events. This 2018 expect VR events to make a big splash in the Philippines.
The event visitors expect heightened experience and
engagement, using VR as a tool can answer this need.
8. Fragmentation
of Major Events
In the exhibition and conference industries, fragmentation
is becoming more this 2018. This will make it even harder to secure
sponsorships, paving the way for premium pricing in most of the event that will
be produced.
A case in point is the marketing communications industry
that now has four major events produced by different associations competing in
the same sponsors.
9.
Chatbots
The race to create chatbots
It is part of the social customer experience management. We
will become accustomed to chatbots
10.
Sustainability
The event management companies all over the world and in the
Philippines are under fire for the excesses that they leave once the events the
created are finished.
The customers and clients are now demanding the event
management companies to be more responsible and ensure that they adhere to some
sustainability principles.
The more an event management company shows sustainability as
part of their culture, the more new
The event management companies in the Philippines cannot
ignore Global Warming and Mother Earth; it becomes imperative that these
companies must include Sustainability as part of their strategies
In summary, there are other trends to watch in 2018 but
these are the main trends that will change the way event management companies
in the Philippines do their business.
Let us observe and adapt to these trends as they unfold and
affect the success of our businesses this 2018.
- Friday, December 01, 2017
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