The process rolls and events manager
do what was expected by client A. However at the end of the day, client A was not
happy. At the same time, you as an event manager felt something is not right.
These situations take place because of the conflict between
“what was expected and what was needed”.
Sometimes, the client does not know what he needs. In these types
of clients, the event manager must act as a consultant; he must try to uncover
the needs of the client before the event takes place.
It is easy to say but hard to do in uncovering the needs of
the client. However, we as event manager have no choice if we want to satisfy
the client and help his organization make the most out of the event.
Again, the expectations are sometimes different from what
are needed. The key in uncovering is to probe the client and bring out these
needs.
