The 3 Levels of Marketing Performances for SMEs by Philip Kotler in his book Kotler on Marketing will help SMEs and Marketing Professionals how to up their game and make their companies more successful. The 3 Levels of Marketing Performances will help SMEs create better strategies that will answer the challenge of the new normal.

Know why the ability to change rapidly is a competitive advantage. Watch the video.

I don’t know if I will be flattered. Google selected exlinkevents as one of the beneficiary for a free adwords advertising. I know this will be beneficial for www.exlinkevents.com or to www.megabalikbayanofwexpo.com.ph. But the deeper issue is how new media like Google is trying to penetrate its market thru direct mail – a traditional form of promotion.

It only goes to show that like any products or services, we need to maximize the available marketing tools in order to attract our market.

Therefore, in light of what I experienced I can say that the competition for all forms of media is fun and the rules is that there is no rules, it is like saying may the best imagination wins.

It is what every products and services want. It is what all companies battle to acquire. They know that when their products and services achieve high visibility in a particular event they will have an upper hand in their competition in the long run.


So I ask why are companies not aggressive enough to acquire it when joining expo and tradeshows.

Is it because of the investment requirements?

There are many ways no to spend a lot in achieving high visibility in events. A concentrated activity in a particular timeslot is one way and having said this you have to figure other creative ways to maximize events.

For the engagement the events provide is more than the investment that you will place into it. Just try once and you will see what I mean with it.

Globalization has change the way we do business. On the other hand, internet made it possible for unknown brands to compete and corner markets around the world.

The annual National Marketing Conference of the Philippine Marketing Association opens today’s with more than 500 delegates, and 30 exhibitors and sponsors joining this prestigious event.


The event which runs from June 24-25,2010 at Sofitel Philippine Plaza has this year’s theme : Marketing as Growth Accelerator: Marketing in Hyper Speed.

The event was opened by Dr. Cecilio Pedro, President of Lamoiyan Corporation. In his speech, he hammered to the delegates the need to speak positive things about the Philippines and the Filipinos. The delegates gave him a resounding applause as a signal that they agreed to what he said.

After his speech, RJ Esteban gave a scientific and incisive presentation about Laying Bare the Customer Mindset – Loyalty or Infidelity. He mentioned that some segments of the market have two conflicting personalities that marketers must know how to manage. He cited Batanes as a figurative example to what he is pointing at, and the OFW market as one of the specific examples.

The next speaker is Thomas Fernandez, a Singaporean who wrote the bestselling books “Secrets to Dominate Your Niche” and “Success Secrets Exposed”. He told about his success story how he dominated the pest control and management industry in Singapore and now the Asian market.

Before Lunch, the last session was about the Certified Practitioner of Marketing (CPM) where Dr. Rohan Somawansa expounds on the benefits of being a CPM.

Other speakers of the first day event are Mr. Ricardo de Vera on “The Different Shades of Green and How the Green Marketing Can Grow Your Market and Sales in Hyperspeed”, Mr. Jos Ortega,CEO of JWT on “Trapping the Elusive Generation Y Market to Expand and Grow” and Mr. Goran Aleks, GM of Sofitel on “Tourism as the Country’s Express Lane Towards Economic and Market Growth”.

I had a privilege to listen to the father and son tandem of Mr. Menardo Jimenez and Butch Jimenez. Both are achievers and Filipino leaders in their own right. The opportunity to listen to them is like finding money while you are meandering to a street – it’s a treasure that I will cherish.


Now, I would like to share Butch Jimenez 3P’s in being a leader to a group that moves and grow-up.