Photo Taken from Finistics

There are many reasons why you should join and many reasons why you must not entertain the idea of not joining “Look and Feel Great Event”, an event that is slated to tour all Ayala Malls in Metro Manila.

So I am elaborating the top 5 reasons to pique your interest:

1. EXPOSURE

The event will give you exposure MAXIMUM EXPOSURE in the mass market that visits the mall. You cannot achieve it in other marketing tools. Besides, even if you achieve it in other marketing tools but “Look and Feel Great Event” allows you meaningful exposure and other marketing tools pales in comparison to this aspect.

2. LEVERAGE

The event is a tool that allows you to leverage you promotion. First and foremost it can be a selling strategy; second, it can be a communication strategy or both. By having these two aspects you would be able to benefit greatly from the event. Give your products and services a great leap forward in terms of goal accomplishment for this year.

3. GENERATION OF QUALIFIED PARTNERS

Are you looking for new partners or clients, the Look and Feel Great Event will surely provide you this. The event is a business event that not only caters for sellers but for buyers or partners that is why you can be assured that after the duration of the event you will have qualified partners that will help you catapult your business to a better level  than last year.

4. INTELLIGENCE

The event is a marketplace of competing and cooperating products and services. Edward Bono coined it coopetition: competing and cooperating.  The event will provide you knowledge on what are the latest moves your competitor is doing. The event is indeed an eye opener that is worth your money and effort.

5. SALES

Whatever we do this is the most important part of “Look and Feel Great Event”  - the generation of sales. More buyers and more partners mean more sales. More presence in this strategic venue and event means more sales. Sales is the lifeblood of the organization and marketing action must convert to sale and we understand this that is why you can feel at ease on us the organizer of the event because we are on the same page when it comes to this aspect.

Well, I hope you find the reasons compelling that right now your hand is itching to call us. So call us now, we will be waiting to serve you and give you one of the FEW REMAINING SPACE in the event.

    

Great promotion await your company as exhibitors and sponsors in this upcoming exhibition schedules.





This promotion activities gives you:

                                   1. Great Savings!

                                   2. Continuous Exhibit Promotion

                                   3. Greater time to prepare and meet new Clients and Partners

                                   4. Sales

So hurry and grab this opportunity. For other events and exhibition information visit : http://www.exlinkevents.com/ ; http://www.negosyopower.com.ph/ ; http://www.lookandfeelgreatevent.com.ph/ and http://www.megabalikbayanofwexpo.com.ph/ 

1. EXPERTISE

Event managers are professionals. They studied their craft and have a lot of experience in running events. This aspect makes you confident that your event will be in good hands and that some details that you fail to see or anticipate will be addressed by the event managers – and most of the times they do addressed it.

2. COST EFFICIENCY

Event managers have a wide network of suppliers that allows you to save on costs. Besides, their suppliers can give lower rates on the concept that event managers use them frequently; allowing event managers to leverage on the volume of transactions or business they give to their suppliers – the reason for the lower costs that suppliers offer to them – this aspect you can have as a benefit once you tap event managers.

3. FOCUS ON WHAT MATTERS MOST

Event Managers allow you to focus on what matters most. What matters most in the event is taking care of your first class clients or establishing relationships with your potential clients. While you create relationships, your event managers work on the background to provide the needed ambiance and feel that you wanted to create in facilitating faster establishment of relationships that you are working with your target clients.

4. POSSIBILITIES

Event Managers give you concepts or create your concepts into possibilities. This is one of the hardest parts of the event but for event managers this is what makes them tick and their adrenaline pumping. Event Managers have the power to make all your concepts come true.

5. IMPACT

Event Managers help you create your event and guide you in realizing your event, while keeping in mind that it must meet your expectations and it must have an impact with your target audience or clients. For example, you want the event to generate sales, event managers will create stimulus to drive people to buy your products and services.

There you go the 5 top reasons why you need event managers, most especially why you need event managers in Philippines.

Finally, the Look and Feel Great Website is finished and is lunched. The companies interested to be part of this event can now browse for more information.


Not only that, exhibitors and visitors of the event can now see updates on the activities that will take place in the this event that is being toured on Ayala Malls in Metro Manila and Pampanga.

The website domain name is http://www.lookandfeelgreatevent.com.ph/ and in the near future the website will serve as a depository and source of health information to all beauty, fitness and wellness enthusiast.

If you have any inquiries or feedback please feel free to email me and we would readily answer all your concerns in as much as we can.

One element that is very critical in exhibition is visual merchandising. It is the look of the the total booth in accordance with the product and service branding assigned by the company.

As I have said, budget is never an issue in creating a stimulating and WOW visual merchandise that will magnetize the buyers and sellers to go inside your booth.

What is lacking in financial resources can be remedied by being creative and innovative.

In my experience, SMEs are guilty of just placing their products and services in the booth without much thinking. But there are also times that I rejoice because some have used their creativity to WOW the visitors of the exhibition, although this breed is very rare.

There are two learning events happening this week that is worth your time and money.

One is Stephen MR Covey's Speed of Trust at Makati Shangrila this February 23, 2011. Another one is the 9th Annual National Conference of Entrepreneurship Educators's Association of the Philippines by ENEDA, at the Royal Mandaya, Davao City from February 23 to February 27,2011.

Events like these promote Leadership and Entrepreneurship two areas that we need to catapult further our economic conditions.

So if you have time be in this two events that will be worth our while.

Do you have a goal when you start something ? I guess your answer is yes. But apparently most of us just start something because they just want to.

The driftwood that wanders aimlessly in the ocean becomes one because it fails to be part of a boat, of an objective.

The same is true in joining expos, tradeshows and exhibitions, you must create objectives, deeper one not just to amass a specific amount of money - it is important but it is shallow.

In our modern times, we have GPS or Global Positioning System that guides us to where we can go to reach our destination faster. I have my GPM as a counterpart of this system, GPM stands for Goal Performance Metrics. It is a guidepost to what I should achieve.

I think it is time for all of us in the exhibition industry to be consistent in having GPMs whenever we join expos, tradeshows and exhibitions.

It is Monday and there are a lot of things to be thankful for in the past days. For one, a huge crowd visited different events in Metro Manila and the turn-out is very encouraging for future events and organizers.

Another good news, Nonito Donaire, our very own Filipino Flash, showed his potential by winning last Sunday against a fierce and experienced competitor. But instead of a win that Donaire must work hard, his win is something AWESOME. He knocked out Montiel in the 2nd Round. A scene reminiscent of Pacquiao's Hatton knock-out.

Now going back to event management  , Seth Godin wrote a very clear message on how to be successful in tradeshows and exhibition. I cannot help but share this to you so read and enjoy it :




I'm talking about trade shows, SXSW, street marketing...

There are two ways to be glad you went:

1. An overwhelming show of force. When you have the biggest booth, when you are the buzz of the event, when you are everywhere people look, you reinforce your position as the leader.

2. Powerful personal interactions. Not with everyone. Just with people who want to talk with you, who will benefit from a powerful exchange. Not mass, but high in value. Even better, designing these interactions (and your product) so that this small number of people set out to evangelize their peers on your behalf.

The mistake almost everyone makes is to do both. Or to believe that they know a cheap shortcut on their way to #1. Or to get too busy chasing (and failing) at mass that they don't have time to do the personal.

Years ago, the company I worked for spent millions at various venues of the Consumer Electronics Show. We were there, we were sort of big and we sort of won. But not really. Too much noise, too much competition, we were neither. By trying to reach as many as we could, we were never intimate enough to generate conversations that mattered or ideas that spread...

Once again, it comes down to scale. If you staff and invest appropriately, you don't have to 'win' the show to make it worth the trip. On the other hand, if you're setting out to win and investing at the appropriate level, you better win.

As I said for a million times there are symbols that need to be created in order to show our progress. There are symbols that needed to be built in order to give and nurture confidence in our people and country. Our government must heed this call and try, even if it is a gargantuan task, to build this symbols.

In the tourism industry, an Airport that will be competitive with our neighbors. An airport that defy the logic of business in the short term but will be profitable and will leave an indelible mark in our consciousness for a very long period of time.

Having said this, I am sharing this news by yahoo about the best airport in the world of the 6th straight time.



South Korea's Incheon Airport named world's best for 6th year




Seoul (The Korea Herald/ANN) - South Korea's Incheon International Airport was selected the Best Airport Worldwide in Airport Service Quality in 2010 for the sixth consecutive year, beating rivals Changyi Airport of Singapore and Hong Kong International Airport, the country's Ministry of Land, Transport and Maritime Affairs said.

It is the first time that an airport has won the award six years in a row. Dubai Airport won the award for three consecutive years from 2001 to 2003.

The ASQ is a comprehensive set of awards granted by Airports Council International, an association of around 1700 airports worldwide.

South Korea's major gateway also won first places in Best Airport in Asia Pacific and Best Airport with annual passenger traffic between 25 and 40 million, the ministry said.

Ministry officials attributed the airport's notable success as a Northeast Asian hub to its constant efforts to seek innovation.



The list includes expanding its international routes, improving the airport's accessibility by establishing a railway and Incheon Bridge, which conne

It is a great sign that a long term plan for tourism will be crafted in order to create a strategic positioning for our country.

However, I must say that one thing a plan cannot do is to make it a reality. A plan is a piece of paper and sooner that plan is finished and is put into ACTION the better.

Action that is judiciously crafted is better than a haphazard action that is only meant for PAPOGI like the now famous case of “Pilipinas Kay Ganda” branding.

Action after a well thought our plan is the solution to our ailing problems in the tourism and MICE industry.

Action coming from experts not as what Cito Beltran’s article today a bunch of Student Council leaders running a National Government.

I picked this up from a tweet and hopefully this is true for our tourism industry. The press release was from the Department of Tourism

Interestingly, this is a true story and it shows that if a man accumulates a lot of positive memories in his/her mind and heart he/she can survive any obstacles or difficulties he/she may be in, even if it is a life and death situation.

This gets me thinking, in events management an organizer as a company will survive any challenges, even if it is a life and death situation, if it has successfully provided good memories (profitable included) to all of its clients and partners.

If this is the case, the challenge and the process continues to everyday develop a relationship and create memories that will outlast any competition, most especially when the going gets tough in this very competitive industry of events management.

Asia is all about relationships.


We do business but first we have to know the person we are dealing with. After this, it is the only time we start doing business with his company. There are some business deals in Asia that are made by handshakes. No contracts are needed to create a million pesos or dollar deals, Trust is the only thing needed to seal it.

I remember a story told that one of our tycoons who owns a bank was approached by his manager, the manager told him that one client wanted to borrow money but when he analyzed it the client has no capacity to pay.

But to the manager’s surprised, the tycoon said lend him money he have the capacity to return it and pay us.

The manager just scratched his head because the tools available like risk analysis and other technical analysis points otherwise. But since the tycoon is his boss he approved that the client be lent a huge sum of money. True enough it was paid by the client.

Trust is like an oil that seamlessly allow relationships and business to move in a blur. We all need to develop trustworthiness in order for us to survive this very complex world.

The same applies in event management in the Philippines, Trust can make or break an event!

P.S.

Catch Stephen M.R. Covey Live in Manila this coming February 28 at Makati Shangrila. Limited slots only so hurry. The event is marketed and managed by Ex-link Management and Marketing Services Corp. call tel # 643-3887 .

How much innovation and cohesion can we generate from Ba? The answer is limitless and all my colleagues in this special seminar that we are undertaking are nodding. All of them I think will be bringing back and introducing innovations centered around Ba.

In the project management class that I am attending here in Tokyo one hot topic is communication management . Every attendee expressed the difficulties in managing communication.


Our lecturer, Taeko Inoue of Sony, mentioned that in their company the more difficult because Japanese Culture tends to use ambiguous words. For them, a simple word can have deeper meaning. This makes communication more challenging.

A lot of ways to improve communication have been discussed. What is interesting is the topic of High Context and Low Context Communication. In high context, every message implies deeper meaning. This communication is depicts Japan . In the Philippines, we are in the middle of High Context and Low Context Communication. This is mainly because of our Western influence.