So it ends.

An event that has taken our team, the EXLINK Team, six months to put into completion has ended.

I am speaking about FILNEGOSYO EXPO an event surrounded by other colorful events, the World Marketing Conference, Typhoon Frank, Sinking of the the Ship Princess of the Star, Another Oil Price hike, and Manny Pacquiao winning his 4th World Title.

There are other events that unfolded - noteworthy and worth remembering but that I reserve for another blog.

The duration of the event is not the end of the event. It is my opinion that end of the duration of the event is just a beginning.

Questions like did the visitors benefited from the event, are the exhibitors happy about the results of the event, what is the economic impact of the event. These questions are begging to be answered. In the coming weeks it will be answered by our research team.

While they are working on it, another FILNEGOSYO begins this October and before that other EXLINK involved events will unfold.

So we are ending to begin another story.

To all that visited the events and shared their time and expertise THANK YOU VERY MUCH!

Our world is being challenge by 3 Fs. The rising cost of FUEL, the scarcity of FOOD and the spiraling value of our Financial Market.

Despite these 3 Fs we still have a hope and a chance to get our of this predicament. Easier said than done but I will still say it, we need to create business. We need to create opportunties. Most of all, we need to work together as a TEAM, a group of individuals who are working for the benefit of other people.

Let us all join hands and buckle down to work. Let's go TEAM PILIPINAS!

The internet is a great tool for our growing business. No doubt about it. No debate about it. But adding additional cost effective tool is not bad but a must.

Having said this, let me invite you to join the PACEOS Lifestyle Bazaar, July 18-20, 2008 at the World Trade Center.

Tradeshows are a great tool in getting targeted and interested clients.

For just P5,000 plus 12% vat, you are given an opportunity to promote your products and services for three days in the World Trade Center.

This is a great deal and a great promotion opportunity. So friends if you are interested please call 640-1280 or 643-3887 or give me a buzz here.

Lastly, PACEOS means Philippine Association of Convention, Exhibition, Organizers and Suppliers. Its the Philippines organization of tradeshows, exhibitions and convention as the name suggest. You may visit the website for more info.

If you want understand what the heck is FILNEGOSYO EXPO the June 26 - July 2, 2008 supplement of the FOREIGN POST explains and analyzes it in a light and easy manner.

The articles of the supplement will grab you in the hands and take you to a walk at the current events and the reason for being of the event.

You will be surprised, and I will let the cat out of the bag, that the event is not all about the MONEY! The event is all about conquering yourself, in the business side of it.

Nuff talk. Hope you will visit the event!

Attention grabbing products are a joy to the eyes and to the soul of the consumers.

Filipinos are the undeclared undisputed King of the videoke even if it originated in Japan. There is a new product on display at FILNEGOSYO EXPO. The product is a videoke cum MTV machine that allows the singer to be recorded inside a scenic background. Ala MTV talaga.So attractive is the product that it is one of the most visited booth in the event.

You should try it. The joy of crooning your fave song and watching yourself installed in a video a naturally high that NEXTSTAR product can give you.

Two thumbs up!

The Network of Entreprising Women (NEW) and Developing Resources for Entrepreneurial Advancement and Mobilization (DREAM) are two entrepreneurial groups to watch.

Yesterday their talks are well attended and full of wisdom and tips that if one will be disciplined to follow the goal to be successful is achievable.

Kudos to the two groups and the inspiring talks you gave. I am hoping, just like what Mr. Carl Balita states that he will be very happy if three among the listeners become a successful entrepreneurs.

FILNEGOSYO EXPO has two days left and there are still learning sessions that are capable of giving you the ooommmmppphhh to start your business or make your business successful NOW!

Seth Godin said that marketing begins before the product and service is made. If I may add, being a professional marketer is synonymous to being a rockstar.

Yesterday at FILNEGOSYO was a blast indeed, sans the body slams and other tribal antics, the talk of Mr. Alex Flores, Phil. Marketing Association President, Mr. George Macasero, Entrepreneurs Society of the Philippines President, and Tim Bennet, If Feel Good, Inc. President.

Attendees where treated to an explosion of knowledge and great public speaking. Sort of like being experiencing Nirvana when your listening to music.

Yup! The seminar area is more than filled to the rafters and the attendees, most especially the students is asking for more.

Indeed, the year ushers for a new breed of rockstars - the Marketing Rockstars!

Google is the king!

Even in FILNEGOSYO EXPO Google packed the seminar area and many were forced to listen standing and around the seminar area just to listen to Ms. Aileen Apollo, Google Country Representative.

This indicates that Google is a company Filipinos most especially the young ones hold dear to their hearts.

Ms. Apollo discussed the many features,tools and values Google provides to its millions of users.

Ms. Apollo is set to have a repeat performance this June 28, Saturday at FILNEGOSYO EXPO. For those who missed the first session you still have a chance to listen and throw your questions to Google.

Happy googling!

I am amazed or furious to some people who just utter BRANDING and do not do the necessary things to protect or enhance the BRAND.

A BRAND is not a logo displayed and promoted and left lifeless in the dark corners of our organization. A BRAND is a breathing specie. Alive and ready to engage anyone, most especially those from which it was created.

Most of all, if we are in the service industry a BRAND is an experience. A CUSTOMER SERVICE that strives to achieve happy and good memories to the heart of the customer.

Jomari Yllana, endorser and franchisee of RAPIDE led other SME entrepreneurs in opening the 6th FILNEGOSYO EXPO, June 20-29,2008.

FILNEGOSYO EXPO is the only tradeshow and exhibition in the country that is being held for 10 days. For details call 640-1280 or visit www.exlinkevents.com