- Friday, March 13, 2015
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To most
people, coffee has become part of its society’s culture – either having a cup
of coffee to freshen up in the morning or simply just enjoying a cup with
friends at the local coffee shop. As people become more familiar with coffee,
its taste has today become a “lifestyle taste”. However, the recent popularity
of white coffee in the market makes the coffee experience a little bit
confusing.
The
difference between white coffee and original coffee is determined by the choice
of coffee beans used in the recipe as well as the roasting process. White
coffee only uses expensive Arabica coffee beans while the original black can be
made with other variants of coffee beans aside from Arabica beans. In terms of
roasting, this two coffee are very different as the white coffee adds a small amount of salt and butter making it smoother, less bitter and less acidic yet
with authentic coffee scent compared to the black coffee that is normally
roasted with sugar.
Aside
from their White coffee series, ChekHup also offer two other beverage options, namely, Malaysian Teh Tarik which capture the authentic milk tea flavors, and
Kokoo (Chocolate) which uses the world renowned Borneo’s cocoa. So whatever your
tastebuds’ desire, there’s always a ChekHup series that will surely make your
everyday cup filled with premium taste.
In
addition, you can also find and know more details about ChekHup by visiting the
upcoming Philippine Marketing
Association (PMA) Summer Expo set this March 5-7, 2015 at the Glorietta
Activity Center.
The PMA Summer Expo is an annual event that
features products and service offerings of participating companies for the
coming summer and this year.
In
addition, dance competition, educational seminars and raffle prizes await the
lucky visitors of the expo.
The event
is managed by Ex-link Management and Marketing Services Corp. For more
information and details please call tel. no . 643-3887 or email at
info@exlinkevents.com.
- Monday, March 02, 2015
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The
Philippine Marketing Association’s
(PMA) Summer Expo is set, this
coming March 5 – 7, 2015 at the Activity Area of Glorietta Mall, Makati City.
The
Summer Expo is a vehicle that allows participating companies to welcome
one of the most awaited seasons in our country with a promotional bang!
The
expo caters to brands that wanted to promote to mall goers of the Philippines
main business district. In addition, participating companies’ get a chance to
be in the most strategic area of Glorietta– the activity area where people from
different areas of Metro Manila converge.
Some
of the participating companies are RCBC
Bankard, Pampanga’s Best, DMI Medical Supply, Sun Cellular, Le’ondel
Enterprises, Federal Land Inc., Porfumo, Theaden Marketing, Willowtree
Development Corp., Generika Franchising Services Corp., Empanada de Norte, H20
Life Source, Inc., Brother, Megaworld, Fair N Square, Dyna Drug, Casual
Continentale, HSBC, Netrepreneur Connections Enterprises, Inc., C8Best, Fruit
Magic, Pink Bubbles by Gabrielle, Jill Home Made Products, Asia lashes, E
Concept, Big J hotdog, Ogawa, Fern C and Citibank.
Fair
n Square carrying the brands of Carrier, Condura, Kelvinator and Midea; Brother
International Phil. Corp., Island Cove, ChekHup Coffee and Sau Tao Noodles are the major sponsors of the event.
Aircons are a must for
household comfort this coming summer. This is the reason why Carrier and
Condura are offering comfort and convenience along with energy savings as key benefits that
the Filipino consumers are looking for when they plan their air conditioner
purchase.
According to Harold Pernikar, Consumer Solutions
Group Head. “Low humidity conditions can affect the efficiency of your cooling system as it doubles
its work load. For this reason, our units are tailor-made for Filipino
homes—helping them curb electricity charges without compromising cooling
comfort.”
In addition, Condura
Technology Condura delivers durable cooling solutions for less than P4/hour.
As for Carrier, it is a
brand that is known for its 113 years of cooling innovation. “Carrier cooling solutions are designed to
last and they are meant to be passed down from generation to generation,”
said Pernikar. “And our unparalleled
commitment to quality extends from our products to our services.”
“Each
household has varying requirements when it comes to cooling, and these cooling
solutions are designed to meet those different needs. But they have something
really special in common, too—they save you money come bill time, and that is
the bottom line,” says Pernikar.
Commuter
Express is the official media partner of the PMA Summer Expo.
Besides
the exhibiting companies, mall goers and visitors of the Summer Expo will enjoy
the educational and entertaining program prepared for this event.
Highlights
of the program are in Day 1: Summer Expo Dance Craze; Day 2: Pizza Eating Contest By Lots’ A Pizza, Summer;
Make-up Trends and Tips by Mr. Jomar Nebriaga, Center for Aesthetic Studies;
"Healthy Cooking” by Chef Tato Sangcupan Halal Dev. Inc.,"Be Happy, Be
Healthy” by Mr. Jonathan Batangan, Brahma Kumaris Meditation Center; Company
Presentation by DMI Medical Supply; Company Presentation by Dyna drug; Company
Presentation by Fair and Square;"Refreshing the Mind and Body through fun
Exercises” by The Art of Living; "Aero-G”Slimmeristars: Ryan and Rizza by
Slimmers World Int’l; Day 3:"Summer Trend: Healthy Eating Options” by
Lunchbox Diet; Product Presentation by Waters Philippines; Summer Hairstyle
Trends by Mr. Jomar Nebriaga, Center for Aesthetic Studies; Healthy Cooking by
Chef Christopher Carangian, Razor Chef; Company Presentation by Casual
Continentale; Company Presentation by Sau Tao Noodles and ChekHup White Coffee;
Company Presentation by Fair and Square; "Refreshing the Mind and Body
through fun Exercises” by The Art of LivingZumba Party by Curves BGC.
Exlinkevents
is the official expo and marketing manager of Summer Expo. Exlinkevents is one
of the leading business event management companies in the country with 14 years
of experience in producing and managing congresses, conferences, exhibitions,
trade missions, and corporate events.
For
more information about the event or partnerships call tel. no. 643-3887, mobile
no. 0920-9242532, email info@exlinkevents.com,
www.facebook.com/exlinkevents and www.twitter.com/exlinkevents.
- Wednesday, February 25, 2015
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One
more week before the Philippine
Marketing Association’s (PMA) Summer
Expo, an annual event partnership where we get to see what’s in store for
consumers this summer that participating companies are secretly and
painstakingly preparing for.
The
PMA Summer Expo is set this March
5-7 at the Glorietta Activity Area, Makati City.
The
3 top reasons that you must visit this are :
Markdown Prizes and Fabulous
Offerings
I love
markdown prices, and discount offers that you can only find at the Summer Expo.
Who doesn’t love rock bottom prizes and fabulous offerings? The answer is
everyone loves it. For your benefit, here are the partial list of companies
The different participating companies are: RCBC Bankard, Pampanga’s
Best, DMI Medical Supply, Sun Cellular, Le’ondel Enterprises, Federal Land
Inc., Porfumo, Theaden Marketing, Willowtree Development Corp., Generika
Franchising Services Corp., Empanada de Norte, H20 Life Source, Inc., Brother,
Megaworld, Fair N Square, Dyna Drug, Casual Continentale, HSBC, Netrepreneur
Connections Enterprises, Inc., C8Best, Fruit Magic, Pink Bubbles by Gabrielle,
Jill Home Made Products, Asia lashes, E Concept, Big J hotdog, Ogawa, Fern C
and Citibank.
Entertaining Dance
Competitions and Seminars
Let
this be known that the PMA Summer Expo Dance Competition is one of the exciting
dance group competitions in the country. Every year a lot of dance groups
participate in the event.
Add
the opportunity to listen for FREE to entrepreneurial seminars lined-up for the
event and you can already have a one of a kind edutaining experience.
The
program in order are as follows: Day 1:
Summer Expo Dance Craze; Day 2: Pizza
Eating Contest By Lots’ A Pizza, Summer; Make-up Trends and Tips by Mr. Jomar
Nebriaga, Center for Aesthetic Studies; "Healthy Cooking” by Chef Tato
Sangcupan Halal Dev. Inc.,"Be Happy, Be Healthy” by Mr. Jonathan Batangan,
Brahma Kumaris Meditation Center; Company Presentation by DMI Medical Supply;
Company Presentation by Dyna drug; Company Presentation by Fair and Square;
"Refreshing the Mind and Body through fun Exercises” by The Art of Living;
"Aero-G” Slimmeristars: Ryan and Rizza by Slimmers World Int’l; Day
3: "Summer Trend: Healthy Eating
Options” by Lunchbox Diet; Product Presentation by Waters Philippines; Summer
Hairstyle Trends by Mr. Jomar Nebriaga, Center for Aesthetic Studies; Healthy
Cooking by Chef Christopher Carangian, Razor Chef; Company Presentation by
Casual Continentale ; Company Presentation by Dynadrug; Company Presentation by
Fair and Square; "Refreshing the Mind and Body through fun Exercises” by
The Art of Living Zumba Party by Curves BGC.
Marketing Strategies
Of
course, this is the PMA’s Summer Expo, if you are a keen observer you can
already learn from the different marketing gimmicks employed by the different
participating companies. Also, forecast some of the marketing directions these
companies are heading for this year.
This
part is what I call an enriching experience for those that are dead serious in
studying their competitions, elevating their companies marketing strategies or
just benchmarking their marketing effort from these participating companies.
- Tuesday, February 24, 2015
- 0 Comments
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| Photo Taken from www.2015chinesehoroscope.net |
Yesterday we celebrated the Chinese New Year. Since how to be lucky is one of the hottest
questions at the moment. I would like to share my piece of mind on how to be a
lucky Event Manager this year and beyond.
PURPOSE
“Your
purpose in life is to find your purpose and give your whole heart and soul to
it” ― Gautama Buddha
A deeper sense of Purpose allows you to be lucky. Why? A
person with a deeper purpose of doing things creates unforgettable events or
body of works. Every day he always gets up to do the job and accomplish the
roles of responsibilities of being an event manager with energy.
Not everyday will be a good day for the event manager. Mood
swings and health challenges happen to name a few situations, but these factors
are nothing to an event manager that has a deep sense of purpose why he is
doing things.
PASSION
A passionate event manager is a lucky person. Passionate
person attracts good energy and creates good energy from his surroundings.
Whenever I see an event manager that typifies passion, I see around him energetic
people full of zest in accomplishing impossible tasks.
SOLUTION PROVIDER
“The opposite of a problem would likely be the correct
solution.”
Events produce a lot of problems. If an event manager does not know how to provide solutions then the event is always in danger of failing.
An Event manager that is a solution provider is lucky. He is
lucky because they are able to provide positive solutions to negative situations.
The more an event manager thinks of positive solutions, the more positivity and
success knock on the door of the event manager.
CREATIVITY
“You
can't use up creativity. The more you use, the more you have.”
Creative event managers are lucky. They are able to convert
something simple to a work of art. Creative event managers are able to see
simple solutions and process to complicated things.
No amount of problems or hindrances can prevent creative
event managers from being lucky. Even if these problems are as high as Mt.
Everest they can surmount it by being able to provide creative ways on how to
go on top of it.
HARD WORK
I am a great believer in Luck. The
harder I work, the more of it I seem to have. — Coleman Cox.
An Event is like creating a citadel. When creating a citadel
you cannot relax. No person becomes lucky by relaxing. Event managers must
always work hard and work smart.
He provides the example to all the people following his
orders. He provides the direction and energy to all the people that are working
on making events into reality.
An Event like citadel has many elements. The event manager
must work hard in checking and ensuring that all the event details are in
place. Failure to check one detail might
be costly.
If the event manager works hard there is no doubt he will be
lucky. It is like saying that if you want to be lucky and attract luck you must
work hard for it. Do not leave getting lucky to chance. Grab it by its neck by
working hard.
- Friday, February 20, 2015
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