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| Credits from www.sintetia.com |
Brainstorming is our common tool used for solving
problems and arriving at a decision as a team.
According to Harvard Business Review, there is a
better alternative for Brainstorming in generating ideas and innovation.
The alternative is Brainswarming . Brainswarming is
focuses on writing than talking where in a white board participants can place
their ideas and solutions to a goal or problem that must be achieved or solved.
In a study conducted by Dr. Tony McCaffrey, he found out that
Brainswarming produced 115 ideas in 15 minutes compared to Brainstorming that
produced 100 ideas in 60 minutes.
Implications for Event
Management Industry
In an industry that demands more ideas and solutions to be
presented to the clients, Brainswarming helps the event management industry to
cope-up with the demands of the client.
At the same time, introverts which are common in production
teams or event management teams can now share their ideas and allow it to be
considered by the whole team.
As Brainswarming is applied and become a commonplace in the
event management industry in the Philippines, we can see better and greater
ideas being presented and implemented on and behalf of the clients
.
- Saturday, June 17, 2017
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