The growth of Toycon is phenomenal. I was witness to
how it catapulted to National consciousness and how it supported the growth of
many fandoms in the country.
From the event being held in the Conference room of Megatrade
to its occupation of the whole Megatrade Halls and Conference rooms, and now on
its second year at the SMX Convention Center, Toycon amazes a lot of pundits,
event managers and organizers.
It is not sheer luck why the growth of Toycon
happened. The growth of Toycon happened because of the leaders of the group’s
passion for toys and pop culture.
Confucius is correct when
he said, “ Choose a
job you love, and you will never have to work a day in your life”.
The
leaders of this event are not working. They are doing what they love and they
are facing every challenge in making the event successful head-on.
The late nights meeting of
the leaders of the group are not merely meetings, but a way to further seal
their bond of togetherness.
The overflowing support of different groups and
communities related to toys and pop culture stem from the reputation of the
core group - an assurance that the show will have high value not only to the
exhibitors but to the paying exhibitors as well.
Exlinkevents is privileged to be part of this great
event.
Being part of the event, Exlinkevents as an event
management company learned a lot from the great leadership and family type
culture that the leaders of the event are practicing during the pre-event stage
of Toycon.
The result of this leadership and culture is evident.
The vibrant Toycon Poplife Fan Xperience at SMX
convention center is a proof of how passion and vision merge to create a
powerful force that a lot of events and market niche can use as a great model
of how to carve their own success.
As an event manager well versed in the technical
nuances of events, Toycon is a great case study for marketing students,
entrepreneurs and event management students.
For marketers, Toycon’s success in marketing is that
it was able to deliver and satisfy the needs of its target market who are
hungry for toys and pop culture events that will allow them gather, trade and
learn the latest in these two areas.
For entrepreneurs, Toycon’s growth is a product of
passionate and visionary leaders who first wanted to deliver value before
making a profit. They battle against bigger challenges and so far are winning.
For event managers, Toycon is a lesson on creating a
culture and a strong character of making the impossible possible.
There are a lot of lessons that can be distilled from
the recent Toycon 2017 event. But for now what is mentioned here will suffice.
As for Toycon and the leaders behind it, their
journey to greatness is just beginning.
- Thursday, July 06, 2017
- 0 Comments
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