- Thursday, February 20, 2014
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Sushobhan Chowdhury is the
Vice President Digital and Head of Digital Strategy for JWT India will be one
of the thought leaders that will serve as one of the highlights of this year’s Digital
Asia Expo and Conference.
Chowdhury is a Digital
Strategist, a Culture Hacker and an Innovation Evangelist with international
leadership experience, interested in consumerism, technology and disruptive
marketing.
He has worked with brands
such as Coca Cola, PepsiCo, Mattle, GSK, Axiata Orange, Nokia, Samsung, Airtel,
Starbucks, and UNICEF to name a few.
The successful outcome of
last year’s Digital Asia Conference and the growing demand for digital
knowledge, products and services in the coming years gave birth to the expanded
Digital Asia Expo and Conference, May 29-31, SMX Convention Center, Pasay
City.
Among the topics that will be discussed are: ASEAN Fusion
in the Age of Digital; Retail in
2015 and Beyond, Digital Content Publishing: Faster, Better and Cheaper, Telco
and Mobile Growth: Embracing Innovation in Mobile Advertising, Growth of Social
Media and What Lies Ahead, Digital Learning for All: Reaching the 99%, Mobile
Commerce has Arrived – So What?, Brand Omnipresence – How Digital Made It
Happened, and Digital Advocacy – Bridging the Great Divide.
Besides the conference,
the event opens the first year of Digital Asia Expo. The expo will feature
products and services from the following: IT
& Data: Administration software, Assessment and
student tracking, Cashless payment systems Consultancy support, LCMS Online
security, Financial accounting and services Learning management systems,
Payroll and HR Communication systems, IT & Helpdesk support services, Cloud
hosting, Web design and hosting, Equipment
and infrastructure: Projectors and visualizers, Interactive whiteboards
Devices: desktops, laptops, tablets Security Servers Network and wireless
technology, Printers and scanners, AV equipment Telecommunications, Video
conferencing, Data capture devices,
Advertising: Digital signage’s, Commercial Displays, Large Format Displays
(LFDs), Virtual Mannequins, 3GS Touch Screens, Digital Podiums, Digital
Whiteboards, Learning Pads and Digital Learning Systems, E-Publishing, Digital
Rights Management, Creative Services, 3D Animation, Digital Media Signage,
Digital Media Managed Services.
The Digital Asia Expo and Conference is co-presented by Globaltronics Inc. and event managed by Ex-Link Management and Marketing Services Corporation.
- Thursday, February 13, 2014
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The Advertising Suppliers of the Philippines (ASAP) recently held its 2014 Induction of Officers. The induction coincides with the launching of the Ad Summit Pilipinas Trade Exhibit.
Here is the video summary recap of what took place in the momentous event.
Here is the video summary recap of what took place in the momentous event.
- Saturday, February 08, 2014
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It is easy to create a concept or an idea. It is so easy but
success is no guarantee. The best way to do it is to create a concept the
market already wants or need or if the idea is there but there is
dissatisfaction in the market create a better product or service.
In the expo, trade fairs and events the same rule applies. The same simple but hard to follow rule.
- Sunday, January 19, 2014
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- Friday, January 17, 2014
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Today I took my lunch at Tokyo Tokyo and found this paste in my table. A mobile app for loyalty program that Tokyo Tokyo is using.
No doubt loyalty and rewards program is gaining a big space as a tool for retailers in gaining the love of their customers.
The app is called Jive and is now part of my smartphone app.
- Thursday, January 16, 2014
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Technology
changed the game in the way we promote and market our products. This change
spilled in the tradeshow floor.
Here are the
marketing collaterals that you must have in promoting your products and services
in exhibition.
1.
QR
Code
Save the
paper, Quick Response Code (QR Code) is the best way to transfer your
information to potential buyers in an instant. Although QR code in the country
is highly dependent on the strength of internet connection. Still, it save
paper and give buyers comfort by doing away in carrying heavy brochures.
2. Augmented Reality
Attraction is the name of the game and augmented reality ranks one of the highest in creating magnet to visitors walking around the show area.
3.
Near
Field Technology
This
technology allows you to invite people near your area and offer them anything
valuable that will lure them in your booth.
4.
Loyalty
and Rewards Card
Who does not
love rewards? This is one tool that you can miss in order to get visitors and
buyers running towards your booth.
5.
LED
Interactive Screen
The
gamification of promoting your products and services is a must. One way is to
have an interactive game using LED screen. I was witness to one event where the
use of XBOX connected to LED where people are allowed to try Dance Revolution
made a great business gimmick in the show area.
- Wednesday, January 15, 2014
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It’s 2014 and we are almost
in the middle of the first month. But
the recent developments in our country and abroad is shaping-up in making this
year one of the exciting year of expos and trade fairs.
Expo, Trade Fairs or
exhibition as others are familiar in calling this platform is still…tadah! - one of the preferred tools in promoting
products and services.
We go back to the reasons
why?
1.
Committed Visitors and Buyers
Visitors and buyers that go
to expo are committed in making a business to exhibitors or exploring the
product and service offerings of the particular event. As the saying goes, the
have already given their time and effort so might as well maximize it.
2.
Best Networking Venue
This is the place to go if
you are looking for new business ventures and partners. In the recent, Consumer
Electronic Show (CES) 2014, the CNN featured Fifty Cents and he mentioned that
he is looking for a company where he can invest his money. This is the same
scenario here in our country; investors go to expo to look for opportunities.
In addition, companies
promoting inside the expo are already the best target to network with.
3.
Social Media Exploded Expo and Events Growth
The advent of social media
makes expo and events for that matter gave expo an incendiary character. People
can now get hold where to go because of social media. This is one of the best things
that ever happened to event organizers and event managers.
Expo and events on this era is
now reloaded and it is not in a form of a gun but cannon – a big explosion that
benefits a larger market and users of this platform.
- Tuesday, January 14, 2014
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These two co-located events aim at encouraging entrepreneurship and travel to OFWs and Balikbayan. This is the last day of the very successful event.
These two events is the ony ofw business expo and travel festival of its kind.
Next year the event will be bigger and better.
- Friday, December 13, 2013
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This is the 10th year of MegaBalikbayan OFW Expo. The business expo is an advocacy event to teach and inspire OFWs and Balikbayans to enter the path of entrepreneurship.
Now on its new home, SMX Convention Center, the MegaBalikbayan OFW Expo promises to be bigger and better as years to come.
The event will strive hard to tap all the OFWs and Balikbayans in different parts of the country.
Here is the video summary of the MegaBalikbayan OFW Expo first day.
- Friday, December 13, 2013
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