This may look like easy, a walk in the park. But it is not.

We all want our customers to be happy. No company wants angry customers.

But our practices say otherwise. We lack the program and process to make them happy. In effect, we lose their business. Losing their business mean our company downfall.

How about creating a program and process to make them happy? How about taking it to a higher level? Say creating a Loyalty and Rewards Program that will wow them - a Loyalty and Rewards Program that will allow them to feel appreciated.

Appreciation is another easy to understand term but putting this into a business system where it is felt – that is the challenge.

QR Code or Quick Response Code is prevalent in our commercial transactions. No doubt, QR Code is a great way in promoting our business further. Just a scan of the code and the customers can get all the necessary information of our company and offerings.

However, in our country, in particular in events, QR Codes still have a big hump to get over with. This is the internet connection.

In fact, even in some events in other countries that places QR codes as one of its tool the fast connectivity is an issue. Like me, I see a lot of users getting frustrated in using QR Codes because of the slow, slow, slow connectivity and sometimes no connectivity in the internet at all.

Hong Kong is one benchmark of fast internet connectivity and no surprise QR code as a tool is getting high at the promotion tool pedestal.

So, I say yes to QR Code only if we can improve the connectivity of our internet.

Just recently, I have a vendor who boasts the effectiveness of QR Code. I expressed my doubts to him. He said as a reply that they have already made adjustments. Even in great doubt, I showed my confidence. On the actual day of the events, QR Codes scanning is a headache for us the event manager and for the visitors.

You guess it! we are back to the good old calling cards and flyers in that particular event. And my friend, just give me his childish grin.

But all is not lost; QR Code is still the future.

The process rolls and events manager do what was expected by client A. However at the end of the day, client A was not happy. At the same time, you as an event manager felt something is not right.

These situations take place because of the conflict between “what was expected and what was needed”.

Sometimes, the client does not know what he needs. In these types of clients, the event manager must act as a consultant; he must try to uncover the needs of the client before the event takes place.

It is easy to say but hard to do in uncovering the needs of the client. However, we as event manager have no choice if we want to satisfy the client and help his organization make the most out of the event.

Again, the expectations are sometimes different from what are needed. The key in uncovering is to probe the client and bring out these needs.

There is an attempt to reduce and eventually eliminate events and tradeshows as a platform. In the name of innovation and armed with cutting edge technology a more low cost means of tools were developed to displace events and tradeshows in its current standing.

Results of the attempt are far from satisfactory and bordering to an exercise in futility.

Those that attempted to displace it forget the one thing that events and tradeshows are well loved by people - the INTENSITY OF ENGAGEMENT.

Engagement in events and tradeshows bring a very intimate experience. Engagement is what human connection really is. On the deeper level we need an authentic connection.

Technology can aid the process but to provide the level of intimate connection it is still events and tradeshows.

Rising from a world economic recession in 2008, the global tourism industry is now gaining momentum for sustained growth, and so is the Philippines, powered by vacationing overseas Filipinos worldwide (OFWs) and an increasing number of visitors from East Asian countries.

          Such is the phenomenon behind the emergence of the forthcoming International Travel Festival (ITF) 2013, now covering, not only what used to be a solely inbound promotional event dubbed “Travel Philippines Show”, but also outbound travel named “Euro-AmeriAsian Travel, Trade & Cultural Expo.”

          The inclusion of both inbound and outbound travel makes the ITF a boon to a genuine two-way tourism traffic, enabling it to contribute to the growth of the global tourism industry now reportedly worth an estimated $1.15 trillion from a yearly revenue rise of 1.5 percent over the past five years.

          ITF organizer Exlink Events says the Philippines can also benefit from the foreign trips of its citizens through new product ideas, business concepts, knowledge and discoveries, innovations and technologies, and modern insights that they will bring with them on their return home.

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          “At the same time, the foreign-based international airlines that fly Filipinos to overseas destinations will also have to bring in tourists from abroad in their return flights,” said Exlink chief executive officer Mitch Ballesteros.

         

“Thus, the net effect of brisk inbound and outbound travel is a thriving tourism industry that gets a boost from both ends,” Ballesteros explained, citing tourism’s total contribution of $6.3 trillion and 255 million jobs to the global economy in 2011 alone.\

          “This positive development makes the International Travel Festival very timely, effectively promoting the Philippines as a major player in global tourism, not just as a tourist destination, but also as a preferred source of worldclass tourists,” Ballesteros pointed out.

To participate in the International Travel Festival are exhibitors from both inbound and outbound sectors involving airlines, hotels and resorts, travel agencies, tour operators, MICE (meetings, incentive travel, conventions and events) organizers, shopping malls and retail chains, transfers and transport firms, cruise ships and domestic passenger vessels, telecommunication companies, destination owners and managers, banks and financial institutions, and the academe and various service providers, among many others.

          To be showcased at the expo are both local and foreign destinations and travel establishments, making it a truly international event that can help the Department of Tourism attain its target 10 million foreign and 56 million domestic tourists by 2016.

The International Travel Festival is slated at the SMX Convention Center on December 11 to 12.

More information about the event can be obtained from EX-LINK Management and Marketing Services Corporation (tel: 632 6433887; fax: 632 6401280; email: info@exlinkevents.com; or visit www.exlinkevents.com).

          Still, the OFW remittances continue to grow, always exceeding the government’s target in the past several years.

          “Thus, we are dealing with a truly powerful sector (OFWs) who deserve the best treatment we can offer through the Mega Balikbayan/OFW Expo,” Ballesteros said.

          Now on its 10^th year, the expo includes the OFW Business Summit and the Outstanding Balikbayan Reputation Awards (OBRA).

Constituting the expo are three components – 1) MEGA INVEST presenting investment opportunities in various fields such as real estate and property, manufacturing, support  technologies, agri-aqua business, retail and wholesale distributorships, service outlets, and many others;  2) MEGA EXPERIENCE offering various holiday destinations, health and wellness products and services, food and beverages, and pets and hobbies; and 3) MEGA SHOP for discounted items, online sellers, souvenir items and regional products.

The Mega Balikbayan/OFW Expo is slated at the SMX Convention Center on December 11 to 12.  More information about the event can be obtained from Exlink Events (tel: 632 6433887; mobile: 0920 9242532, 0920 9814376; email: info@exlinkevents.com; or visit www.exlinkevents.com).