Last time around I talked about how critical is managing time gaps in an event. I was elated that after writing that article a great example took place during the National Marketing Conference where I attended.

Ms. Matec Villanueva, Chairman of Publicis Manila, one of the speakers, showed a lot of creativity in not getting caught in those time gaps. The situation is this, when it was her turn to speak, her powerpoint presentation encountered a technical problem. It is not projecting in the big screen. A lot of time was spent trying to trouble shoot the problem. Alas, the trouble shooting activity took a lot of time from her presentation before it was projected to the screen.

However, instead of losing the energy of the audience, Ms. Matec Villanueva told a lot of stories, crack jokes and, even, dance to the enjoyment of the crowd as it gets involved with the antics of Ms. Villanueva. When everything is already ok, the audience is more pumped up and involved to Ms. Villanueva. It is like the speaker became a personal friend and her presentation became a casual conversation between two people.

She expressed why she hates encountering technical problems during presentation that is she does not like dead air.

I guess dead air brings more intensity to the meaning of time gaps. It brings more the emotion of enervation or a state of stagnation to a much more serious and deeper consequence.

Yes, dead air! We do not like it during events, therefore, we must labor hard to avoid this for taking over our events which we painstakingly created to be possible.

You created a great concept and content for your event but placed in a situation where the next speaker is not yet ready, the stage is being fixed and, suddenly, dead silence emanates followed ebbing of the audience energy to the lowest level takes place.


Most of the times, this is what happen. We do our Daily Run Sheet but forgot to give special attention to time gaps that always happen in between topics or during breaks. We forgot to consider that in this critical period an enervating inertia may take place. Inertia that makes us slips within our hands the attention of the audience. Even, sadly, sometimes, we are judged because of this area which is critical but overlooked.

So next time that you are creating your Daily Run Sheet, make sure that you give a special attention on time gaps that take place inside your event and give it creative ways with the objective of maintaining the audience energy created at the start of your event. For sure, handling the time gaps properly will help you sustain the energy until the end of your event.

The annual National Marketing Conference of the Philippine Marketing Association opens today’s with more than 500 delegates, and 30 exhibitors and sponsors joining this prestigious event.


The event which runs from June 24-25,2010 at Sofitel Philippine Plaza has this year’s theme : Marketing as Growth Accelerator: Marketing in Hyper Speed.

The event was opened by Dr. Cecilio Pedro, President of Lamoiyan Corporation. In his speech, he hammered to the delegates the need to speak positive things about the Philippines and the Filipinos. The delegates gave him a resounding applause as a signal that they agreed to what he said.

After his speech, RJ Esteban gave a scientific and incisive presentation about Laying Bare the Customer Mindset – Loyalty or Infidelity. He mentioned that some segments of the market have two conflicting personalities that marketers must know how to manage. He cited Batanes as a figurative example to what he is pointing at, and the OFW market as one of the specific examples.

The next speaker is Thomas Fernandez, a Singaporean who wrote the bestselling books “Secrets to Dominate Your Niche” and “Success Secrets Exposed”. He told about his success story how he dominated the pest control and management industry in Singapore and now the Asian market.

Before Lunch, the last session was about the Certified Practitioner of Marketing (CPM) where Dr. Rohan Somawansa expounds on the benefits of being a CPM.

Other speakers of the first day event are Mr. Ricardo de Vera on “The Different Shades of Green and How the Green Marketing Can Grow Your Market and Sales in Hyperspeed”, Mr. Jos Ortega,CEO of JWT on “Trapping the Elusive Generation Y Market to Expand and Grow” and Mr. Goran Aleks, GM of Sofitel on “Tourism as the Country’s Express Lane Towards Economic and Market Growth”.

Today’s headline banners the first Philippine Marketing Plan that is geared towards achieving P2.4 trillion worth of investments. It is a welcome news and I pray that this happen. However, before this happen I would just like to make a pragmatic observation. How can we achieve it if we do not have the infrastructure to welcome the investors? In particular, we have to have a first class and state-of-the-art airport to prove our seriousness to achieve this plan.


Just recently, I blogged about the plight of our airports, I called P-Noy to take a special look on the airport industry. Funny that day after my blog, our airport encountered the breakdown of our NAIA Radar that sent thousands of passengers stranded and flights re-routed to Clark.

I believe that we as a country can achieve the dreams we are all aspiring for – to be a developed nation, but this recent event reeks of incompetence and lack of proactiveness to have redundancy in the area of systems that critical in running an efficient and safe airport.

Again, in this particular industry we have suffered enough from the downgrade coming from US, to the ban implemented by Europe, to the decrepit and ailing NAIA 1 and 2, and now the conking out of the radar.

So amidst the much publicized Philippine Marketing Plan and the target earnings it promised to deliver I feel that it will be more words than action if we will not do something about our airports.

Our airports are the world’s entry to our country. It is the tourists and investors first moment of truth experience of the Philippines and yet our official and businessmen that declare their love for our country seem to be turning blind in confronting the airport maladies.

Just recently, Singapore experienced its first flood in the Orchard Road, and yet a day after this catastrophe, the officials and department assigned to monitor such disaster came out and apologize. To think that Singapore only experienced this incident only now, not often as we do, but their government officials and our government officials have disparate value system.

A change in the government leadership is a positive change; I pray that my ranting turns to praising in the end. I know Filipinos can do it and we can do it. The first step is a massive improvement with our airports that will make us proud and clap our hands symbolizing we have arrived in the center stage of the world.

Since the explosion of the vast frontier of the internet many have attempted to conquer this new space. Some called it the white space, a new battlefield that everybody is magnetized. It is a space that gave birth to millions of jobs and new millionaires.


I myself is still trying to grasp the enormity of this new space. I myself is trying to make sense of this unique animal that when tamed can give enormous wealth.

Good thing that there is an event slated tomorrow that will introduce us to some of the peculiarities of Google’s adwords – one of the most important moneymaking tool in the internet.

It is a two day affair that may happen again next year, and it’s a very long time if that is the case. So I invite you to attend this opportunity and grab every bite of what you can learn. Definitely, it will be a big help.

The event takes place in Crown Plaza Ortigas, you may walk-in or call tel# 643-3887. The investment rate is P10, 595 + vat.

Speakers are from Singapore, they are Simon Leung and Fabian Lim. They are both experts in internet marketing, so the time you spent hearing them is worth it.

See you there and let us exchange knowledge in this once in a lifetime event.

Last Sunday was Father’s Day and oh boy the traffic in Julia Vargas Avenue is so horrible it's tail went as far as C5 Rd. So while I am on the driver seat contemplating why we have this kind of Sunday, I resigned to the truth that all fathers are going out of their way to treat or be treated by their families.

After waiting for almost an hour and finishing a plastic pack of Nagaraya, we reached the mall of our destination. A sigh of relief covered my face after the ordeal. The left part of my body is almost numb because of the shifting movements I must do to interchangeably push the break and clutch pedal (Oh well a small discomfort for this kind of celebration).

We went to church and after it comes the moment we all have been waiting for - to watch Toy Story 3. It’s been quite a while, if I do recall, watching Toy Story 1 and 2, so I am very curious how the plot develops on its third serving. I am also nervous that my expectations for the movie will not be met and I will end-up regretting the day’s celebration which is for people of my kind.

Again, we encountered long lines, but luckily because of the Citibank promo I ended lining-up to a lane for this purpose only, and thank God, it is very short and comfortable. I feel sorry to those who have to battle lines that are 30 to 40 people deep just to have a ticket – but that is another story.

I and my family proceeded to watch Toy Story 3; I can only express happiness for reconnecting again with Woody, Buzz Lightyear and the rest of the gang. It is hilarious (I remember laughing many times in different scenes), and dramatic (I try to avoid being drown into sadness, however the scenes crafted for this emotions are so powerful I can't help but be swept away).

After watching the movie, there are 3 important lessons that was etched into my mind:

1. Family Stick Together No Matter What

Wood, Buzz and the rest of the gang are a family. Despite the situation that was given to Woody, he never left his family even if the opportunity to be with Andy, who is going to college,  is a very enticing proposition.

The sense of family shown in Toy Story is very applicable to organizations. In an organization, most of the time, there is no blood connection but if members of the group stays together to pursue the goals agreed upon, in the end everything will be fine, just like in the movie. Goals are achieved and members are happy.

2. Loyalty and Being Responsible Goes Together

Despite Andy’s biological changes, Woody remained loyal to Andy as a toy even if he is seldom being played anymore by Andy. He also shows that his Loyalty means that he must defend Andy to the criticisms of his “family”. He showed that you can only be loyal if you performed the role assigned to you responsibly.
In this situation being a responsible part of Andy's toy. For these traits, Woody was rewarded and Andy's most favorite toy.

As members of an organization, we are put to test with our loyalty be performing the duties that we have responsibly. We cannot declare that we are loyal to our company or family then stab them at the back by criticizing them to non-members of the organization.

Just like in the telenovela Queen Seon Dok, followers of the opposing power holders follow and perform their assigned duties for their leaders.

Simply put, we can never declare ourselves loyal if we will not perform our responsibilities.

3. Changes is inevitable, Adaptation is necessary

When Woody and Buzz’s group accepted that they must move forward because of the changes that took place with Andy, a better opportunity fell into their hands. They found a new owner that will love them the same way they were loved by Andy.

In life, changes is inevitable and the faster we embrace it the better we can see the opportunities that changes bring to fore.

There are other lessons that I have learned in watching this very enjoyable movie. All the hassles that we encountered before watching this movie are erased and trivial because of the benefits that we reaped.

No wonder Toy Story 3 is the number one movie to date worldwide.

There is only one thing that I disagree in the movie, the part where Ken declares he is not a girl’s toy (LOL). Just kidding.

I suggest that you should watch this movie. It is one event that your attendance is a must!

DMCI, one of the premier property developers in the country, will showcase attractive and affordable housing and lifestyle living at the Negosyo Power Expo this August 20-22,2010 at Trinoma Mall.


DMCI property will surely give the attendees a selection of worthy property investments that only DMCI can deliver.

DMCI’s presence in Negosyo Power Expo gives those entrepreneurs and businessmen an opportunity to acquire assets that will provide them passive incomes hand-in-hand with their current businesses.

Besides the investment potential of the properties that will be presented by DMCI, visitors will also enjoy a visual feast to the exhibit display that the company will present in convincing their market why being an owner of one of their prime properties is a right and wise decision.

For more information about Negosyo Power Expo call tel # 643-3887 or visit: http://www.negosyopower.com.ph/.

 
 
 
 
 
 
 
East Raya Properties in Pasig

Metrowealth International Group of Companies was established in 1995 after merging of few companies from Malaysia, Indonesia and Singapore. Since its inception it has become one of the most sought after business networking in the Asia Pacific region.


The company’s nature of business include :
• Trading of WAKi brand's electrical home appliances and health care products to European countries.


• Internet marketing of food supplements and health care products.


• Movies & Audio productions in ASEAN countries.


The WAKi Worldwide is a subsidiary company of Metrowealth Worldwide that is committed to market & distribute WAKi’s brand electrical home appliances, health care products and food supplements in ASEAN countries.

WAKi Worldwide acts as the marketing arm of Metrowealth Worldwide in promoting and selling WAKi’s brand products in Indonesia, Philippines, Thailand, Malaysia and Singapore through its wholly owned outlets. Metrowealth has over 100 branches and over 1000 employees in its business network.


You can learn more about Metrowealth International Group of Companies and take advantage the opportunities and high quality products they are offering by visiting Negosyo Power Expo.


For more information on how you can participate or partner in Negosyo Power Expo, call       tel# 643-3887 or visit http://www.negosyopower.com.ph/