- Thursday, August 11, 2011
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Negosyo Power Expo is
set on August 12-14, 2011at Activity Center of Trinoma Mall, Quezon City.
It aims to provide
business and livelihood opportunities to the Metro Manila public by showcasing
in-demand business and livelihood opportunities.
Now on its third
year, Negosyo Power Expo is becoming one of the favourite expos that SMEs
choose when they wanted to promote their products and services using exhibit
marketing. It has also generated a following among visitors of the expos
proving the value of the event when it comes to attracting new business and
clients.
This year, Negosyo
Power Expo will have two runs in two different places. The first is at MarQuee
Mall and was met by a resounding success. An indication that the public is
clamouring to enter into entrepreneurship to achieve a quality of life they can
only have by starting a business.
“The need to reach out and provide business and
livelihood opportunities compel us to stage Negosyo Power Expo in the country.
We see the public benefitting from the event because of the expo”, said Mitch Ballesteros, Exlink Corp. CEO.
Negosyo Power Expo
boasts a lot of activities that aim to educate, enrich and entertain the
public. The activities are designed to motivate people to go into business and
create the quality of life that they aspire. In addition, the activities are
meant to deepen the understanding of the public to the importance of
entrepreneurship and the impact of creating a business to the economic
development of the province and country.
Some of the games and activities are Shake Drinking Contest by Dr. Pearl Cooler,
Photo Opportunity with Eldar the Wizard of Enchanted Kingdom, Dance Number by
Lifan Mascot and a lot more.
Trainings
and learning sessions are Why Become An Entrepreneur by Mr. Erick S. Kalugdan, President, InfoTxt,
Personal Money Management for Ordinary
Pinoys
By Mr.
Alvin T. Tabañag, Pinoy Smart Savers Learning Center, Financial Literacy for
OFW Families by Mr. Articer
O. Quebal, Past President Bankers
Institute of the Philippines to name a few.
Companies
participating in the event are Brother Phils., Waki, King Sue Ham, Nestor
Distributors, Dr. Pearl Coolers, Foton, PLDT, Camaya Coast, Pacific Wave
Resort, Generika Drugstor, Bioessence and a lot more.
For more
information, contact 643-3887 or visit www.exlinkevents.com or email info@exlinkevents.com.
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- Wednesday, August 10, 2011
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Of course, there are a lot of decision makings that goes on
when there is an event. Pre-event requirements demand a lot of decision
makings. Some easy and some needs a lot of time before a decision must be made.
But one of the most difficult situations that need a
decision in events management is during typhoon or inclement weather. Weather
and environment is always part of the matrix in risk factors; we need badly a
risk factor plan to address this concern. Yet, even if there is already a plan
it is still difficult to decide whether to cancel and move the event to another
date when there is a typhoon or projected typhoon to come.
Take the case of this upcoming youth conference that expects
5,000 students, some of the delegates are coming from the province so the risk
is too great. Even to students living residing in nearby places the risk of traveling to flooded highways
and routes is big.
So what now?
The best decision always varies but in this particular case,
the decision was to cancel the event and move it to another date. This decision
is the best in my opinion. However, the cost implication like the venue not
agreeing to move the event to another date and charging twice for the date that
the venue was not used and the date where the event will be move.
Indeed, we are talking to a big sum of money and emotions
will run high when it comes to financial implications.
Although if we take the high road, everybody will agree that
safety and security of the delegates is the most important reason to cancel and
move the event. This makes the decision acceptable and the financial loss (if
ever the venue is not lenient) trivial.
- Wednesday, July 27, 2011
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When projects in events management pour in and you can’t
handle it anymore there is only one way to face it and that is cooperate with
your competitors and industry members.
Try as you may, there will come to a point that you will not
be able to serve all the clients. Even if you think that to share projects with
competitor is the antithesis of killing competition. In first place, nobody
said that you have to kill competition. No we you must not kill but strive to stay
ahead of the competition.
The funny thing is the more you share projects with your
competitor or industry members you grow. It is called synergy in coopetition.
Two words that you must keep in mind.
Two words that will place you ahead of the curve – so ahead
that you will feel that Usain Bolt is a slow runner.
- Monday, July 25, 2011
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Yes, it is similar to a rain. This is the reason I called it
downpour. Have you ever felt it a situation where you are inundated by a lot of
projects and you just smile and take it. As this situation continues you become
selective and just take those things that you can deliver and beg off to things
you cannot deliver or is out of your competence?
But before these things happen the most important question is
how does this downpour occur? I can find two important factors and this is
worth discussing in depth but not today.
I believe that the cause of downpour is our REPUTATION AND
COMPETENCE on the field we are working with. These two factors give us the
SPEED OF TRUST that the clients are giving us.
What are the manifestations of the Trust? Of course, projects
left to right.
Definitely, this is the downpour I am talking about the
projects where in the normal rain you open your umbrella so that you will not
get wet. In our case, we open the umbrella and use it as a bucket to catch all
that we can catch and bask at the feeling of being wet with projects.
- Thursday, July 21, 2011
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Events are full of emotions.
The emotions can go to two extreme poles – happiness to sadness, victory to
defeat, white to dark and ad infinitum.
Such is the character of
events that precision and total care must be given to it. Yes, we can never be
perfect but we can strive for perfection.
If you are just a passive
participant of the events you will be drowned with the stimulus the naked eye
can see. But if you are an active participant of an event, then you are carrying
the burden of delivering the envisioned event.
Events managers and
organizers are active participant of the event, since peaks and valleys are
part of this special world it results to excitement.
Have you ever wondered of
laying all the ground works to predict what is to happen only to be faced with
details and situations that were never considered or overlooked in the planning
stage?
Indeed, excitement builds up
from pre-planning to the actual execution of the events.
Right now, I am enjoying
this emotional roller coaster.
- Wednesday, July 13, 2011
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After
the success of its first run last April, the second run of Look and Feel Great
Expo is slated this July 15-16, 2011 at Glorietta Activity Center.
Look
and Feel Great Expo is the only health, beauty and wellness expo road show in
the country. The event is an answer to the growing popularity of the health,
beauty and wellness business to entrepreneurs and businessmen looking to take
part in this estimated 2 Trillion global industry.
The
event will showcase body and skin care products, body therapy, diet treatments,
natural cosmetics, hygiene and personal care products, healthcare products and
services, health supplements and vitamins, diet foods and slimming products, SPA Center, relaxation rooms, hydrotherapy,
massage therapies, medical tourism, specialty hospitals, clinics, resorts and
hotels.
“Health, Beauty and Wellness are a
sunshine industry and it is not too late to enter in this market. Our country
can greatly benefit from shows like ours which promote this industry. The more
businesses are created the more it is better from our economy”, said Mitch Ballesteros, CEO, EXLINK Corp.
Look
and Feel Great Expo boasts a lot of activities that aim to educate, enrich and
entertain the public. The activities are designed to motivate people to go into
business and create the quality of life that they aspire. In addition, the
activities are meant to deepen the understanding of the public to the
importance of health, beauty and wellness in the quality of our life and how it
impacts in creating business that contributes to the economic development of
the province and country.
Some
of the games and activities are in this two day events are Curves Circuit with Zumba
Fitness, Laughing Yoga by Mr. Paolo Trinidad, Skinfoot and Mango Fashion Show,
Dance Showcase by SIG Center for Arts, Herbalife Fashion Show, Herbalife and
Biggest Loser Awarding Ceremony.
In addition, some
of the seminars Beauty Inside Out! by Ms. Julia Robillos, VP for Education and Membership
of The Association Consultants
International Philippine Chapter, Health and Wellness Tourism in the
Philippines by the Department of Tourism, A
Guide Towards Proper Nutrition by Ms. Princess Robemae Donasco, Registered
Nutritionist and Dietitian of Am- Europharma, and Opening and Starting Your Own
Spa Massage and Wellness Center by Mr.
Jomar Fleras, President Philippine Wellness and Spa Association, Inc.
Some
of the participating companies are San Miguel Coffee Mix, Cherifer, Derm
Clinic, Herbalife, Pharmatrix
Corporation, BCP Dermatological Corp., Curves, AM EuroPharma and Carelink
Healthcare and a lot more.
Look and Feel Great Expo is produced and organized by EXLINK MANAGEMENT
AND MARKETING SERVICES CORP. For more information, contact
643-3887 or visit www.exlinkevents.com or
email info@exlinkevents.com.
- Thursday, July 07, 2011
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It is easy to get it when you’re into events. There is never
a dull moment in events for one. When you close your eyes either the
competition is ahead a thousand miles or you have a milestone or a task that is
delayed.
But I tell you never subscribe or use the power of
adrenaline in events management or events organizing. It is too risky. Event
must be approached systematically. Yes, we must do it with precision. Never
left any stone unturned.
Well, of course, adrenaline will always come. But let it
come having in mind that you are so prepared and you’re after perfection. Not
the other way around where you use it as if your house is on fire and you
muster your strength to lift a refrigerator and take it out safely in away from
your burning house.
If can be scientific and use the tools available, there is
no doubt you will be one of the most sought after or revered event management
in the Philippines or even this part of the world.
- Friday, July 01, 2011
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I admire event organizers
who have the steadfastness and stubbornness to make things happen. They are a
special breed of people who despite the odds will make the impossible possible.
Take the case last week
where Typhoon Falcon lashed out our country, there are events scheduled to take
place, and as far as I know, all of the events pushed through.
Having witnessed these, I
take my hats off to all the event organizers of those events.
This brings me to an
important rule when you are an event’s organizer or manager, the rule is “the
show must go on” no matter what the challenge maybe except if it is life and
death.
This is our life as an event’s
organizer, producer or manager; we should be unstoppable because we should be
unstoppable.
- Monday, June 27, 2011
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The recent
National Marketing Conference held at Sofitel Philippine Plaza is an event
where innovation as a word seeps into every discussion of all speakers. It
seems that there is really a big need for all the companies to find the Holy
Grail of Innovation and be the first among all the competitors to capture a new
market.
I am very
excited about the future upon seeing this trend. Yes, our world has changed
tremendously because of the innovation boom. Yet, I still expect that bigger
and better innovation from different industries take place.
No, I am not
a sucker for novelty. I am passionate about seeing great minds to great things
to alter the behaviour of the human species.
Just one
thing, I hope and pray that all the innovations are to better the world not
destroy it. Yes, all innovation must now pass the Green metrics.
Well let us
all get at the back of this car called innovation and enjoy the ride.
- Saturday, June 25, 2011
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