In my recent Event
Management lecture at a membership based association of entrepreneurs, I was
asked by one of the attendees why is it not important to think of the budget
first before creating an event.
He eagerly awaited my answer
as I requested him to wait as I unfold my lecture slide per slide. When the
time is ripe I answered his question. I told him and the whole audience that in creating an event one must first
think what will be the contribution of the event to the betterment of the
society before continuing to move forward.
It is this that he felt
puzzled. The attendee believes that budget must first take precedent in order
to avoid risks and ensure profitability. My answer is not exactly what he
expected.
The truth of the matter is
we must always put first the benefits that the event can give to the society or
a particular segment of the society before pushing forward because it is the
best way to ensure profitability.
For example, Exlinkevents
created the first Customer Loyalty and Rewards Conference. This generated
excitement and a lot of participants from companies that already are
implementing Loyalty and Rewards Program but are looking to upgrade and develop
it further. They saw that the conference is the event that they are
looking for and that no one in the market is offering this needs.
We created the event not
thinking first the budget and the risk that a new concept entails. We created
it thinking that it is needed and will benefit companies in retaining and
creating loyal customers. In accomplishing this, we strongly believe that
companies can further experience growth.
After a lot of explanation and convincing, I used the powerful “ADD VALUE” to the society when you
start a business or create an event. In the end the audience and the attendee
that asked the question were convinced.
I strongly drive this point
by quoting Zig Ziglar’s “People will not
care until they see and feel that you care for them”. Not exactly the
precise words used by Ziglar but in essence it is what he said, a saying so
true in our society.
Again, in anything you do
before you start to create it you must always bear in mind that ADDING VALUE is
the first and most important step one must take in event creation or project
creation.
I saw the eyes of the
entrepreneurs after the seminar and they are all shining emitting to me that
they understood what I am driving deep into their hearts.
In return, I just smile
secretly as the time I spent with them did not go to waste.
- Tuesday, September 25, 2012
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