According to Peter Drucker, the Father of
Modern Management, “ Marketing and
innovation produce results; all the rest are costs.”
Whether we agree or not, it is an imperative for companies to heed the
call of Drucker to put premium and have a strategic emphasis on Marketing and
Innovation.
In a competitive playing field where the direction of all companies is geared towards customer Centricity, a strong Marketing and Innovation strategy
are a must.
Having said this, Innovation Master Class, an Innovation training and
workshop are set this June 23, 2017 at the Tower Club, Makati City.
As of now, the event has already attracted participants from
manufacturing, CPG (Consumer Packaged Goods), banks and finance, food, health
and beauty, communication, events management and technology.
Among the topics that will be discussed are: Design Thinking, Ideation,
Insighting , Rapid prototyping, and Field Testing.
David Nosibor, an Innovation Evangelist of Mazars Asia Pacific is the
resource speaker of the event. He is from France now based in Singapore leading
innovation in the field of entrepreneurship and intrapreneurship under Mazars
Asia Pacific.
Innovation Master Class is produced and organized by Exlinevents – one
of the leading business events organizer and manager in the Philippines. For more
information, call tel. no . 633-0153 | 643-3887 or email info@exlinkevents.com.
- Tuesday, May 23, 2017
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