You
have created a business. Now you are part of the Philippine SMEs (Small and
Medium Enterprise).
Congratulations!
You
are now a certified entrepreneur in the country. A journey with lot of people are
dreaming to be in.
Now
what?
Of
course, you wanted to grow your business. To grow your business, you need to
promote it and gain new clients.
Nowadays,
there are a lot of promotional platforms that you can use. One of the best
platforms to use is the Expo.
Expo
or exhibition is a B2B event that allows you to create a showroom, invite
potential clients and meet other clients that you never imagined you.
Expo
gives you the presence and cuts the “I don’t talk to stranger” mentality by
potential clients.
For
one thing, the clients gave their time and effort to attend the SME Expo that
you are part of. Hopefully, as they see the need for your products and
services, you can encourage them to also give their money and invest in your
business.
This
simple and clear effect of the Expo is the reason why SMEs in the Philippines like
you should be joining the event.
It
is very effective in putting you out immediately to your target market. You can
easily measure the effectiveness of the event, after the event is finished.
But
one piece of advice, the calling cards and the clients you met during the expo,
you still need to make a follow-up.
Oftentimes,
the sealing of transactions doesn’t take place inside the SME Expo. It is
sealed after the event. This you should be conscious about and put the effort in
order to make your investment in the expo profitable.
So
now that you know the importance of SMEs participation on Philippine SME Expos
what are you waiting for?
- Sunday, June 11, 2017
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