Customer Experience Management Conference 2018 in the Philippines is set
this November 15-16, 2018, at Tower Club Makati.
The 7th Customer Lovefest – the pioneer and
number one Customer Experience Management Conference in the Philippines
continues to provide relevant knowledge and best practices in the areas of
Loyalty and Rewards Program, Customer Retention, Customer Relations Management
(CRM), Digital, and Customer Experience Management.
Deeper Understanding of Customer and their
Experience Needs
Customer Lovefest - The Customer Experience ManagementConference 2018 in the Philippines will add to the deeper understanding of the Customer
and their need for a better experience provided by the competing brands that
wanted to win his attention and wallet.
Expect this 2018 that the thought leaders that will share
the stage will further show how to create and design better customer experience
to your customers and make them want your products and services repeatedly.
Loyalty and Rewards Program – Make the
Customers Come Back 100x
The battle to retain your old customers and make them
loyal rages on, as new players in the industry you operate try to copy and eat
your market, the best strategy is still to maintain your hold on your old
customers and make them loyal to you.
New Customer Acquisition is expensive, and it will become
more expensive this 2018.
Having a Loyalty and Rewards Program, repeat and multiple
transactions are assured. There are cases that showed a 15% increase
in sales if the Loyalty and Rewards Program hit the interests and needs of the
customers.
Customer Relations Management – Insights on
Your Data
Customer relationship management (CRM)
is a term that refers to practices, strategies and technologies that companies
use to manage and analyze customer interactions and data throughout the
customer lifecycle, with the goal of improving business relationships with
customers, assisting in customer retention and driving sales growth. (Margaret Rouse)
CRM is not technology, but culture.
The Loyalty and Rewards Program allow
for data capture that if plugged directly to the CRM will show opportunities
never before discovered and uncovered in the companies business
operations.
Indeed, CRM as a culture will allow you
to use your data more effectively and derive some insights from it that will
contribute to your company’s strategic success.
Technological Disruption with a Heart
As the world experience disruption caused by
technological upheavals we see successful disruptions as those that are able to
provide better customer experience to the consumers.
This is why the seed of innovation aimed at disrupting a
current business model or lifestyle will never be successful if it fails to
better the customer experience of the users.
The technological disruptions that enhance the customer
experience of the consumers are dependent on the overall strategy and culture
of the organization. The heart of Customer Experience resides on the
people that implements the strategy and practice the culture of the company.
Technological Innovation will be all for naught if the
culture of the organization is flawed.
This is the reason that Customer Experience is highly
dependent on the people that execute the strategies. Successful execution is
only possible if the culture is strong and that culture is deeply part of the
set of strategies that the company values.
Digital Mean Wired with a Meaning
Bill Gates said that if your business is not on the
Internet, it is out of business. This shows how powerful the digital space has
become.
We are now partly shaped by the Digital World. Some data
even showed that most of our active hours are spent in the Digital Space.
The 23.5 years old, which is the average age of the
Filipinos, are Digital Natives. They live and breathe in the digital world.
More importantly, they are the huge market that all companies are
focused on attracting and winning in order to make their business
successful in the 21st Century.
Having known this, companies can now create digital touch
points and take advantage of OmniChannels that will engage this huge market and
secondary markets.
Branding and Marketing – The Greater the Fit,
The Greater the Results
The new marketing is a combination of communication,
innovation, CRM, Loyalty and Rewards Program, Digital and Customer Experience
Management.
The fusion of all these elements contributes to a better
brand and efficient and effective marketing for the current conditions.
Add to the mix Branding, then you will have a powerful
machine that pull the consumers towards the products and services of
the company.
Branding and Marketing create an irresistible
spell to the consumers. Once consumer says yes, and goes inside your store,
customer experience takes over and validates the value proposition promised by
the company.
It is a boom or bust scenario only if the customer
experience is flawed because there is no or lack of understanding on the
customer journey map.
More than a Conference, It is an Engagement,
a Meeting of Minds
The 7th Customer Lovefest - the first CustomerExperience Management Conference in the Philippines is not only a conference
where attendees seat and listen the whole day to speakers and thought leaders.
It is a conference that respects the expertise of the
attendees and put premium in engagement.
Having said this, in the 7th Customer
Lovefest are Engagement Programs like the Quicknet – where
delegates get to experience speed networking to get the chance to know most of
their co-delegates, Long Table Discussion – where the
delegates become part of the panel where they can share their experience and
ask speakers in a panel set-up; Workshops – where pressing
questions of the industry are answered by delegates, and lastly, Brain
Date – where we pair delegates in different industries to exchange
ideas on their current challenges in Loyalty and Rewards Program and Customer
Experience Management.
The event is produced and organized by Exlinkevents, one
of the leading business events organizer and manager in the Philippines. For
more information, visit www.customerlovefest.com or
call Tel. Nos. 633-0153, 643-3887 or email info@exlinkevents.com.
- Saturday, December 02, 2017
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