Proactive Event Safety and Security Management is a key success area that an event management company in the Philippines must prioritize.

As an event manager for more than two decades, I always believe that the most important part of my job is event safety and security.

I firmly believe that event safety and security are above meeting the client's objectives.

No event manager can bear the burden of someone getting hurt during their watch.

The key to preventing this is anticipatory or advance thinking. Prepare for the worst-case scenarios and create action plans to prevent these.

If you keep this in mind, you will have a long and very meaningful career as an event manager in the Philippines.

"A successful event is not just about meeting the objectives, but also about creating a lasting impression on the attendees."

Let us say you achieved your revenue target because of the event you created. However, the attendees have a bad experience. Do you think that your event will have a repeat because of this?

We all know the answer to this question. 

It is important that more than meeting your event objectives like sales, revenues, and brand awareness, you also give importance to the impressions that your attendees will have because of what they experienced from your event.

A lasting impression can be because of how the attendees were treated during the event. If you let them feel they are VIPs, they will conclude that you really care about their needs.

A lasting impression can also be the proactive and creative networking space you provided to your attendees. People attend events to belong and expand their network. If you are able to serve as their bridge to other people they will appreciate your event.

A positive experience by attendees will provide emotional goodwill to your event. They will spread the word about how great your event is because of the feelings they generated from being part of it.

In summary, beyond the profit-centered key performance indicators, focus also on the emotional ROI that your attendees will gain from your event.   

Creativity

"The best event planners are like conductors of an orchestra, bringing all the different elements together in perfect harmony."

The job of an event planner or event manager in the Philippines is tough. It is similar to being a musical conductor.

First, you are the leader of the team. If a musical conductor is the head of many musicians, you, as an event planner, are the leader of different event staff performing in different areas of the event.

As a leader, you must know the strengths and weaknesses of your team to create great harmony, akin to what a musical conductor does.

Second, an event planner is like a  musical conductor because he must be a skilled coordinator. There are many elements involved in a musical concert. The event planner is also confronted with many event elements that he must ensure are all placed in their proper area.

Last but not least, event planners, like musical conductors, must adapt to sudden changes and surprises. Events like musical concerts do not go as planned most of the time. 

The event planner must always be on his feet. Advanced in his thinking, ready to make quick decisions in order to reach the goal of having a successful event. The event planner simulates the way of a musical conductor. Changing his baton direction and, depending on the changes happening during the show's flow and band members' musical harmony.

In the end, event planners are like musical conductors, both savor the sweet music of success and adulation of attendees and clients.