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Wednesday, May 15, 2013

Belle de Jour Power Planner Supports Telemarketers Summit 2013



The first Telemarketers Summit held last May 3, 2013 at Crowne Plaza Hotel got a huge support from Belle de Jour Power Planner – a premier power planner women loved to have.

Belle de Jour Power Planner sponsored free power planner to all delegates. This surprise giveaway made all the women delegates happy. Since 80% of the attendees are female, the event became more meaningful because of this special gift.

Belle de Jour Power Planner is all about living life to the fullest. This inspirational power planner has helped a lot of women in giving them meaningful tips in achieving their goals in life.

Belle de Jour Power Planner complements the Telemarketers Summit because both aspire to make individuals reach their maximum potential in their field of expertise.

For more information about Belle de Jour Power Planner visit www.belledejourpowerplanner.com.

Wednesday, May 08, 2013

Microtel Excites Telemarketers Summit Delegates




Microtel Hotel, one of the leading chains of hotels in the country recently, made the first Telemarketers Summit held last May 3, 2013 at Crowne Plaza Hotel an exciting event by giving away a lot of free overnight stays in its different properties.

Microtel gave away to lucky winners overnight stay with breakfast in the following hotel branches:  Acropolis, Baguio, Batangas, Boracay, Cabanatuan, Cavite, Davao, General Santos, MOA, Palawan
and Tarlac.

Recently, Microtel reaped three (3) Certificates of Excellence for Baguio, Boracay and Puerto Princesa. These three (3) hotels were rated as among the most consistently praised hotels in the world by delighted guests. The accolade, which honours hospitality excellence, is given only to establishments that consistently achieve outstanding traveller reviews on TripAdvisor, and is extended to qualifying businesses worldwide.

TripAdvisor® is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools.

Sunday, April 28, 2013

2 Tips for Choosing the Right Venue for your Business Event | Event Management Lecture Series



The debate over event organizers on what is the right venue for a conference or exhibition is a very important issue.

Choosing the right venue for your business event spells the difference between success and failure. Success here means generating the right impression for the attendees and clients. Success can also mean profitability because the event organizer chooses the right venue.

On the other hand, choosing the wrong venue can spell failure that can sometimes make or break the event organizer.

So here are my humble recommendations as an 11 year old business event organizer.

1.    Choose Hotels for your Conferences

The attendees would love to be in hotels. The learning ambiance is great. As an event organizer, I love to hold conferences in hotels because hotels charge the food of the delegates and not the venue.

However, be mindful of the minimum guaranteed requirement of people imposed by hotels because this is where your project bottom line might turn red.

For example, I have one event organizer who agreed to the hotel’s minimum guaranteed requirement of 500 people at P2, 500.00 foods per delegate. Sadly, only 300 delegates turned-out during the actual day of the event.

The event organizer incurred the lost. So, again be conservative when committing to the hotels when it comes to minimum guaranteed delegates.

2.    Choose Convention Centres for your Exhibition and Congress

If you have trade shows or expos then Convention or Exhibition centers are the best venue for you.

The ease of access of the exhibitors and visitors in convention and exhibition centers make it ideal to conduct B2B and B2C transactions. Besides this, the loading capacity of the venue just in case heavy machines will be displayed is never a problem.

However, the charging of the venue usually is per square meter or per square feet. Also, you pay for the ingress and egress, unlike in hotels where ingress and egress is waived.

3.    CLRS

Each of the letters in CLRS is important and demands your laser like focus. I grouped them into an acronym that sounds like CLEARS. Why? Because if you focus and take each letters into consideration then your business event is a clear winner (pun intended)! So here it goes:

C is for Client or Delegates. What does your client needs and wants? If you can capture it then the event is already 50% successful. I have an event that was held in Ortigas. It was successful but in the event survey a lot of delegates are requesting that the event be held in Makati in its next run.

If we only knew this data in advance, we could have maximized to the fullest the event’s success.

L is for Location. Is it accessible? Are public transportations readily available? Is the location strategic because of the presence of other important establishments? Are peripheral promotions possible?

I always attend this conference in June. However, during this month typhoons always struck the country. Flooding usually happens nearby the conference venue. Even if the content of the conference is great, images of floods and difficulty in going home are associated to the conference. Thank God the organizer of the conference decided to shift to a better venue that started last year.

R is for Reputation. The venue is run by a team. Is the venue team experts? Can this venue team help you on different event situations that may arise?

In one hotel where we staged our event, we normally depend on the staff of the venue. The staffs in this venue are very dependable. In fact, the staff efficiency contributed in our event’s success. In another venue where we held our event, the staffs are lacking in numbers and are not well trained because of this situation we encountered a lot of difficulties. Not only that, we got customer complaints due to the ill equipped staffs that we worked with in the venue.  

S is for Safety and Security. Is the venue you selected gives you peace of mind on the safety and security of the attendees, delegates or visitors?
Although I have no recollection of venues that we used that posed risks to delegates or visitors, for me this is the most critical of all.

Before we think about achieving the vision or the profit of the event we always have to take special considerations on the safety and security of the visitors and delegates.

Accident is the best way to damage your company’s reputation. Most especially if the accident is the result of irresponsible event manager or event organizer.

There you have it. I hope that when you are assigned to be the event organizer or event manager of your corporate event you will remember my tips.





Sunday, April 14, 2013

Top 3 Things to Expect in Telemarketers Summit



Two weeks left before the first Telemarketers Summit takes place. I am excited to listen to the speakers and learn from them on this basic but very critical aspect of a sales and marketing company – telemarketing.

If you still are having second thoughts on attending this conference here are the top three things that you should expect in the Telemarketers Summit:

1.    Great Speakers

The speakers are experts of the industry and they are engaging speakers. Therefore expect a very edutaining experience (educational and entertaining). They say that education is best acquired if you are enjoying it. All the speakers are ready to rock your brains and give you a shot of energy on the topics assigned to them.

2.    Great Networking

The attendees’ demographics are coming from Sales, Marketing, and HR departments. These varied demographics will allow you to have great opportunity to expand your network in these areas. Who knows you might get the right business partners in your on-going projects.

3.    Great Service

Exlinkers pride themselves for providing great service in all the projects it handled. Attending this conference is such a breeze. All you need to do is be there. If you fear getting lost or confused on the actual event that fear is just an illusion. The staffs are trained to answer all your questions and provide all the things that you may need in the conference.

Of course, there are other aspects that Telemarketers Summit that you will greatly enjoy and benefit from but for now these top three will do.

If you notice these top three all begins with the word “Great”, so the time for indecision is over because definitely attending this will be one of the great learning events you will be attending this year.

By the way, the slots are very limited due to the venue. Right now it is about to be filled. The best advice we can give is call now at tel.no. 643.3887.

Thursday, April 11, 2013

Locked-in | Events Management Philippines



After working for months in completing all the elements of your event and striving to make it profitable, the day of reckoning comes.

Right now, we have a conference event: the first Telemarketers Summit that is due to take place two weeks from now. The once peaceful office is again turning to be chaos spelled in big C. Some of the leaders of the team are starting to show lines on their forehead, evidence that the stress is slowly building-up on their emotional make-up.

The plans we written are now under review and meetings are taking place more often than necessary. This indicates that if you want to strive near perfection you cannot leave any stones left unturned. Yes, you cannot leave the event to luck or chance. You have to be, using the word of the great Andew Grove of Intel, “PARANOID” in a positive way because as he firmly believes only the paranoid survives.

The audit of the checklist is becoming a norm rather than a theoretical proposition of insurance of the event. Piece by piece every critical areas of the event are discussed and placed into the magnifying lense.  Indeed, God is in the details but Murphy’s Law has its way of making Comedy out of the serious stuff we are doing.

Two weeks before the event, you see all of the plans that used to be ideas taking its physical forms. The I.D. are there, the photo plates of the speakers, the tokens, the car that will fetch the foreign speakers, the hotel rooms, the sounds system, the stage designs and ad infinitum.

This time around it is not about the question if you know about what you are doing; this time around it is a question of finishing the tasks on time and with quality.

In events, you can never be sure where the glitch will take place or come from.

Events are comprised of people; people who you pray act and perform like machines. The truth however they are people and are not machines. In this reality, you can either get the best or the worst out of them.


But in this particular element, an event becomes exciting. You are up on your toes because you expect that the event will give you an emotional rollercoaster ride; an influx of emotions awaits you. The challenge is not to run away from these situations but to manage it.

I always admire the swans in the pond. They glide effortlessly like prima ballerinas. However, beneath the water are feet that hustle - the best picture of grace under pressure.

The colourful kaleidoscope of moments I described means we are now locked-in, game face on to make another event successful in the eyes of the delegates and partners.

Monday, April 01, 2013

Corregidor - A Historical MICE Destination Near the Metro




Corregidor Island is just one hour and fifteen minutes trip away from Metro Manila Manila using Sun Cruises. It’s nearness to Metro Manila is a huge advantage for Corporate Events, Team Buildings and Specialized Conferences.

Corregidor often called the Rock is rich in history as it was used during Spanish, American and Japanese times as a strategic location for trade and military purposes.

In fact, during the American Era in the country Corregidor was turned into a battleship that can defeat naval fleets bent on entering Manila Bay.

As a MICE Destination Corregidor offers to all the participants focus on the corporate event they are taking part in. It also serves as an incentive travel because of the historical landmarks, forest, and other outdoor activities one can choose to indulge in.



Corregidor’s unique charm refreshes the mind and attaches the soul to important events that make Philippines a proud and brave country. This is the X factor of Corregidor. The small island is an open book that educates any visitor about the history of our country.

Among the highlights of Corregidor as an incentive travel is the experience in the Malinta Tunnel, riding the Tramvia – an American transportation used in the island, visiting the ruins of different barracks, different canons and batteries, the Museum, the Eternal Flame landmark, Japanese Memorial Garden, Japanese Tunnels and a lot more.


Nature also provided the following to Corregidor: great view of sunset and sunrise, great trekking areas, nice running and biking roads, bird watching and the sea shore.

In the afternoon, some fishermen from Cavite and Bataan visit the place to sell their fresh catch. This is one of the idyllic scenes that will make a peaceful indelible mark in your mind.

The Corregidor Hotel, the only hotel in the island boasts 31 rooms. The food is good but if you are feeling the hotel food fatigue you can visit stores below the hotel and they also cook food for you.


In addition, the hotel boasts Spanish and American ambience. It is like riding a time machine. I like my room here. It is a room with a view of the dock and the sea. It is refreshing to wake-up seeing these images when you look at your window.

Again, I highly recommend Corregidor for team buildings (by the way they have packages for this type of activities), strategic planning, sales incentive program, stay-in seminars.

Better yet, you can shoot me a message and let me help you make Corregidor work for your MICE activities.

Thursday, March 21, 2013

Telemarketers Event Profile | Conference Philippines




Telemarketing is a marketing communications tool that is still widely used. Majority of the Small and Medium Enterprises (SMEs), and large corporations use it to create sales – in fact majority of them still consider it effective.

Why is telemarketing, despite the technological advances, an effective tool? One main reason is that telemarketing can engage. Telemarketing is a form of engagement using voice-to-voice communication.

Therefore, telemarketing is one of the purest forms of conversation with your target market. It is with this exciting realization that the first TELEMARKETING SUMMIT is born. 

Key Learning Objectives

1. Know the current best practices in Telemarketing;
2. Learn deeper understanding on Gate Keepers;
3. Learn to manage and control your voice to connect to your clients;
4. Learn and expand your knowledge in measuring your team's telemarketing efforts;
5. Learn and understand the deeper meaning of Telemarketing as a profession and function.

Who Must Attend

Marketing Manager, Sales Manager, Sales and Marketing Staff, Owners, Entrepreneurs, Credit and Collection Officers and Staff, Customer Relations Manager/Officer, Frontline Managers/Officers, CEOs, Academes, Call Center Managers, Association Admins, Executive Secretary

Who Must Sponsor | Partner

I.T. Companies, Telecommunications Companies, Banks, Insurance, CRM Companies, CRM Solutions, Marketing Automation Software, Apps Developer, Data Mining, Business Intelligence, Office Furniture and Supplies
Event Programme

7:00am - 8:00am          Registration
8:00am - 9:00am          AM Snacks
8:45am - 8:50am          Doxology
8:50am - 8:55am          National Anthem
8:55am - 9:00am          Opening Number
9:00am - 9:05am          Welcome Remarks
9:05am - 10:00am        Keynote Speaker
10:00am - 11:00am      Telemarketing: Secret Tool to Integrated Marketing 
                                        Communications Effectivity
11:00am - 12:00nn        Lunch
1:00pm - 1:30pm           Quicknet
1:30pm - 2:30pm           Telemarketing Technology within Your Reach
2:30pm - 3:30pm           Bulls Eye! - Merasuring Your Telemarketing Performance
                                         Efforts the Right Way
3:30pm - 4:30pm           Coaching a High Peformance Telemarketing Team
4:30pm - 5:30pm           The Heart and Mind of Telemarketing
5:30pm                           Session Ends

*speakers and topics are subject to change with prior notice

Learning Investment

The First Telemarketers Summit
May 3, 2013, Crowne Plaza, Ortigas Center

EARLY BIRD RATE                                       P3,977 + VAT
When paid before January 31, 2013

REGULAR RATE                                           P4,977 + VAT
February 1 - April 4, 2013

WALK IN RATE                                              P 6,977 + VAT

GROUP RATE                                                Save P500.00



Learning Investment Inclusions

  • AM and PM Snacks
  • Lunch
  • Certificate of Participation
  • ID's 
  • Speaker Materials will be emailed in PDF Form 5 days after the event



Call 643-3887 | 234.1341 for your participation and sponsorship inquiries.













Wednesday, March 20, 2013

More Intelligence, Less Emotion | Event Management Philippines





Creating an event is easy, making it successful is difficult.

A lot of people, most especially those who are outside of the event creation process think that events are easy to create. In a way, this is true if you are inside the industry because you are passionate about it. The passion enables you to ignore the hard work in creating the event.

Let us take one of the process essential in creating an event – the brainstorming process or idea creation. This process is tough. One, if you have five people with different ideas and the goal is to crystallize one universal idea that everybody can agree on the brainstorming process might take time. Worst, it may also take a toll on the emotions of five people not accustom to giving way to others ideas.

But I will stand with my first statement: creating an event is easy.

The reason for this is that the event was created in the mental creation process. The real challenge is the physical creation of the event. The IMPLEMENTATION STAGE- the true test if the idea is correct or achieves the objectives set why it was created.

In the implementation side, say for example you created a conference. Everybody agree that it is a great idea but during the selling for sponsorship and generation of delegates you found out that the response of the target audience is lukewarm what do you do?

Most people will melt because of the pressure of making the conference break for profit. This is where the danger lies.

PRESSURE IS GOOD so long it sparks your INTELLIGENCE. It is bad if it makes you EMOTIONAL.

Let me expound on one dictum I live by as an events manager and that I always advice my peers: MORE INTELLIGENCE, LESS EMOTION = BETTER DECISION. Less Intelligence, more emotion = poor decision.

Going back to making the conference that I cited as an example, the key is to innovate or create pricing strategies, negotiate with hotels on the minimum guarantee, even tinker on adjusting the dates just to give it a chance to be successful.

These are basic solutions. There are still other solutions that one can think of if he wills it to think other alternatives in making the event successful.

These solutions are made possible because we opted to the right and better path that is to use more INTELLIGENCE.

They say one of the hardest acts to do is to THINK. This is the reason why a lot of companies hire consultants or experts in a particular critical management area; these hired experts do the thinking for them.

But everybody can maximize their brain. This is why there is a subject matter called emotional quotient where you are made to understand to control that emotion for overtaking yourself.

However, that is another matter up for discussion. The main point is using more your INTELLIGENCE to harness its power and make your event a success.



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About Me

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I am an event management and tradeshow organizer in the Philippines.

Just give me a buzz if you have any concerns on this fields and I will surely provide you the solutions.