Industry expo on beauty, health and wellness fuel collaboration in preparation for ASEAN integration
Sunday, September 01, 2013
As the Association of South East Asian Nations
(ASEAN) prepare for full integration by 2015 under a single ASEAN Economic
Community (AEC), which is one of the main objectives of the region’s economic
integration, a key challenge is to find balance with regard to coherence and
cooperation among member-countries.
However, the emergence of many relevant
industry expos and conferences, particularly in the beauty, health and wellness
sectors, is seen as the key ingredient in providing that balance and more
importantly, make the planned integration a seamless and thorough activity.
This collaborative economic environment among
nations of varying race and cultures will be unmistakably evident in a
one-of-a-kind event called “International
Beauty, Health and Wellness Expo,” which
will be held on September 26-28, 2013 at the SMX Convention Center in Pasay
City, Philippines.
For one, it will be a great platform for local
players to finally hit the international expo scene where they can showcase and
highlight their readiness to be globally competitive, with products and
services ready to appeal to the global market—or at least on the ASEAN level,
initially. 
On the other hand, the expo can provide the
perfect opportunity for international companies to gain a foothold in the local
market by partnering with Philippine firms they can rely on as part of their
expansion efforts and growth of their business in the country. This is good
news for the local economy, for these possible economic linkages between local
and international firms spell good things for players in the beauty, health and
wellness industry and also the overall medical tourism in the country.
The “International
Beauty, Health and Wellness Expo,” organized by Ex-Link Management and
Marketing Services Corporation, is expected to attract more than 10,000 buyers/
trade   visitors  from here and abroad, and participated in by
more than 200 of the country’s established and up-and-coming movers and shakers
in the Health and Beauty, Fitness and Style, and Wellness and Relaxation
circles. It will be the perfect avenue for sponsors and participants to meet,
converge, exchange ideas and knowledge, establish market linkages, collaborate
and agree on mutually beneficial transactions with the hope of growing the the
industry further and make it one of the strongest business sectors in the
region.
“A key objective of the single ASEAN
community, under the Initiative for ASEAN Integration or ‘IAI,’ is to narrow
the development divide between countries in the region and enhance ASEAN’s
competitiveness as a region. Through this expo, we envision the participants
working together to help find ways of strengthening areas of collaboration to
grow their respective businesses and at the same time, tap other economic
potentials that will help the health, beauty and wellness industries flourish
even more in this century,” explains Mitch Ballesteros, Chief Executive
Officer of Ex-Link Events.
Day 1 of the 
expo  highlights   will
feature  the  opening 
talk  of  Dr. 
Enrique  “ Eric” Tayag, Asst.
Secretary  of  the 
Dept . of  Health  with 
the  ‘  Go 
for  Health program , “  will 
fire  up the  first 
day   followed by the   personality
development seminars, fashion and styling sessions ,discussion of fashion
trends in the social media, an  Anniversary Dance Competition launch  dubbed 
as  ” Healthway  Medical  Dance 
for  Health.. A  healthy 
way  to  live” .. 
featuring  its   corporate 
partners   will  sure 
to  enliven  the 
stage  area  with a fashion show from one of the country’s top fashion institutes round
up the first day.
Meanwhile, talks on health, beauty, skin care,
alternative medicine , stress  management  , personal 
mastery  seminars  are 
set   on the   2nd  day  
with  Zumba party  with 
the  expo  highlight 
dubbed   as  Health
and  Wellness  Summit.
On Day 3,
learn physical fitness techniques, martial arts and sports from some of the
country’s renowned sports and fitness gurus .
Another 
highlight of  the  industry 
expo  is  the  Spa Party  and   Asian 
Massage   Show  for  
qualified   trade  visitors 
and  buyers, Grand  Salads   Show 
at  the  event dining 
area  and  the  Grand 
Organic  Show at  the expo 
area.  Trade  visitors 
and  buyers  are 
invited  to  pre-register for   qualification online  via www.exlinkevents.com
/ www.beautyhealthwellnessexpo.com.ph
to   enjoy  event  
perks  and    privileges during  the event.
“It’s about time that we broaden the
marketability of the Philippines in the international scene through expos like
this  especially  in the beauty , health and  wellness industry.  We have a comparative advantage in the health
and wellness tourism industry among others because we have exceptional products
and state-of-the-art facilities, world-class, caring and compassionate medical
practitioners, our fluency in English and of course, competitive cost, making
this industry one of the major sectors for economic growth, and that is what we
want to highlight,” adds Ballesteros.
Some 
international   and  local   exhibitors 
and  supporters  are  CONSUCARE
INC SDN BHD,  FARCENT ENTERPRISE CO., LTD
, BIONIVA WELLNESS , AMBERTRONICS  ,NORTHFIELD
LAB. ,MEGAWORLD ,PILLARS 5 INC ,GLOSSONS ,RJ TECH ,WESIS ENTERPRISES,CITIBANK
N.A ,HOFFMANN ,GENASIA TEKNIKA ,PRESTIGE BRANDS PHILS INC ,MAXICARE HEALTHCARE
CORPORATION ,JUSTNAIL INTL/BEAUTYKINDOM 
C.K.M ENTERPRISE , HEALTHWAY  MEDICAL ,LA FAON CO.LTD ,ASIA PACIFIC
COSMETICS PHILS. ,GEMILANG 4U INTL PHILS.DE LA SALLE UNIVERSITY MEDICAL CENTER ,LAWIS
EQUIPMENTS,PHILINDIA AYURVEDIC CORPORATION ,METRO BANK , ,SKINLINE COMPANY ,A.R.M
SKINESSENTIALS CORP ,PHILIPPINE RETIREMENT AUTHORITY ,BTL MEDICAL TECHNOLOGIES ,NAOMI
INTERNATIONAL EXIMPORT ,CHEF BEN ,SWEET ANGEL ,METROWEALTH/WAKI ,DMI MEDICAL
SUPPLY CO., INC 
PROSEL PHARMA DISTRIBUTORS INC , DLA NATURALS
INC ,BIO-NORMALIZER TRADING PHILS., ALVEO LAND CORP , ,ISLAND COVE ,BEAUTY SECRET ,VENUSTAS
ENTERPRISE ,SHINAGAWA ,BLUE DYNAMICS INC ,FORTRESS MARKETING ,BEAUTY ELEMENTS
VENTURES INC ,BEAUCHE INTERNATIONAL, JOHN ROBERT POWERS ,Q DYNAMICS GLOBAL
CORPORATION ,EMTECH WELLNESS INTERNATIONAL PTE. LTD (international) ,SKIN
RITUALS ,TAYLOR TYLER HERBAL HAIRSPA & SALON ,GOLDWARE ESSENTIAL PRODUCTS
CORP. ,MTN ESTHETIQUE SUPPLIES INC ,RAEMULAN LANDS, INC. ,BODY FORMS
PHILIPPINES, PHARMA CANADA ,FINIX ,ASIAN EYE INSTITUTE ,BLUE
CROSSINSURANCE INC ,HEALTH IS IN ,BIOSANITARY NAPKIN/SANTE INT/LOTION,CENTER
FOR AESTHETIC STUDIES, CHAMBER  OF  HERBAL 
INDUSTRIES  OF  THE 
PHILIPPINES , ZEN INSTITUTE 
and  a lot  more…
For 
those  who  are  interested
in participating in the “International Beauty, Health and Wellness Expo,”
happening on September 26-28, 2013 at the SMX Convention Center in Pasay City, pre-register
online via www.exlinkevents.com or www.beautyhealthwellnessexpo.com
to avail of free entrance to the event and the
limited buyers' entitlements on business matching/ buyer seller meet
up sessions with  exhibitors/ sponsors . For details, text
0920-9242532/09209814376 or call 6437760/ 6433887 e-mail info@exlinkevents.com. 

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