ASEAN Integration: Philippines Gears up in the Beauty, Health and Wellness Industry

Friday, August 08, 2014

The Philippines being one of the faster economies in the ASEAN region is beefing up its policies and mechanisms in order to take advantage of the ASEAN Integration that will start next year.

One of the sunshine industries in the Philippines is the beauty, health and wellness. In the cosmetics industry alone, the Philippines registered a 7.7% growth per annum, with sales valued at $2.2 Billion. In addition, there are 70,000 sari-sari stores all over the country, making the beauty, health and wellness products accessible to the market. 

The 2nd International Beauty, Health and Wellness Expo, set this August 28-30, 2014 at the SMX Convention Center, is a business promotion platform created to assist the ASEAN products and services to find its way in the Philippine Market.

Companies from Japan, Korea, China, Germany and Singapore plus local companies and distributors in the Philippines join the event. Some of the exhibitors in this year’s expo are:  Noksibcho Pharm Co. LTD, Ambertronics Marketing, Diamond Health Products Enterprise, Le'Ondell Enterprise, ARM Skin Essentials, Mshoppe, Citibank, Manila Natures Link (Life Oil), DoTerra Essential Oils, Fortress Marketing, Golds Gym,  Island Cove, Zerona Laser Slimming & Aesthetic Corp., Greenpeace, SMDC, RCC Amazing Touch, Chanson, Deiskin Laboratory, Gia Soap Making,  Neubody International Corp, HSBC, The Living Saint Lifestyle & Wellness Corp. (St. Nail Spa), Spectrum Naturale Inc, Cheventh Trading, Carelink, Asia's Lashes, Tianshi Philippines. 

Besides the trade show, the 2nd International Beauty, Health and Wellness Expo has several co-located events.  One of it is the National Wellness Summit, an event organized by the People Management Association of the Philippines (PMAP) and supported by the Management Association of the Philippines (MAP).

The National Wellness Summit is an event that aims to create awareness on how to improve the wellness in the workplace.

Besides this, there will be make-up demonstrations, fitness demonstrations, and educational presentations that will be conducted during the three-day event.

Beauty, health and wellness entrepreneurs and enthusiasts are expected to visit the three-day event. Last year 3,000 visitors, majority entrepreneurs visited the expo.

The event is produced and organized by Exlinkevents – Business Events Organizer. For more information about the event, please visit

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