Key Roles and Responsibilities of a MICE Planner in the Philippines:

Strategic Planning:

Development of event concepts, goals, and objectives, in line with the client's needs and the general MICE industry goals.

Venue Choice and Negotiation:

Identifying and negotiating with venues, ensuring they meet the event's requirements and budget.

Logistics and Operations:

Managing event operations, ground transportation, 

accommodations, catering, and audiovisual requirements.

Budget Management:

Organizing and planning the event budget, in a cost-effective and profitable way.

Marketing and Promotion:

Promoting the event to attract tourists and create buzz.

On-Site Management:

Overseeing the event execution, ensuring everything runs smoothly and efficiently.

Post-Event Analysis:

Evaluating the success of the event, collecting feedback, and making recommendations for future events.

Philippine MICE Landscape:

The Philippines is a growing Asia Pacific MICE destination.

The Philippine MICE Roadmap aims to position the Philippines as a number one MICE destination by 2030.

These are the Philippines' major MICE destinations of Manila, Cebu, and Davao — also called major MICE destinations.

MICE contribution to Philippine economy is significant, with a study estimating major contribution to GDP.

The government is very supportive of MICE, and the Department of Tourism (DOT) cultivates and 

promotes the business.

Creating MICE professional training by organizations like the Philippine MICE Academy, with training and certification courses.

How to become a MICE Planner in the Philippines

Gain sufficient education and experience:

• Earn a degree in tourism, hospitality, event management, or a similar course.

• Develop core competencies: Acquire planning, organizing, budgeting, marketing, and customer service skills. 
  
  
• Consider professional certifications: Investigate 
  certifications such as the Certified Meeting Professional (CMP) to build credibility along with career advancement. 

• Seek internships or beginning positions: Get practical 
  experience in the MICE industry through internship 
  or applying for junior positions. 

• Network with industry professionals: Network with other MICE Planners in the Philippines and global counterparts to enhance your network and know-how.