Organized by Exlink Management and Marketing Services in association with the Junior Tourism and Hospitality Management Association of the Philippines (JTHMAP), this forum lays the groundwork for the development of world-class tourism marketers and professionals who are strategically empowered to excel in the intensely competitive global arena.

On the theme "Empowering Future Leaders with Strategies for a Competitive Tourism & Hospitality Industry," JUANDERCON 2025 brings together top industry players, entrepreneurs, academics, and emerging professionals for two days of learning, camaraderie, and motivation.

Adding to the list of keynote speakers are Asec. Sharlene Batin of the Department of Tourism, Pasig City Mayor Vico Sotto, Bobby Horrigan of Horrigan Hospitality, Art Boncato of Megaworld Hotels & Resorts, Dean Henry Tenedero of St. Clare College, and Eylla Gutierrez of the Asian Institute of Management. Session concerns include global destination branding, travel psychology, AI-facilitated tourism marketing, and hospitality transformational leadership.

Delegates also have the opportunity for panel sessions, award presentations, raffles, and surprise activities that pay tribute to innovation, leadership, and Filipino excellence in tourism.

"JUANDERCON 2025 is not just an event but a movement to raise the Philippine tourism education and practice standards," said Orly Ballesteros, Project Head. "Our dream is to prepare tourism professionals to become world-class, competitive, while keeping the very unique warmth and creativity which define Filipino hospitality."

JUANDERCON 2025 will be the country's premier event for grooming tomorrow's tourism marketers and leaders— the ones who will innovate, drive, and proudly represent the Philippines on the global stage.

For more details, visit www.juandercon.com