The event doesn’t care about your plan. It only respects your preparation.”

In my 25 years of organizing and managing business events, 
I have seen many times that a perfect event plan is no match for the realities of the event.

Nobody can predict or stop the changing weather, or no-shows of speakers and exhibitors, technical failures, and other unexpected occurrences.

What I know is that despite these mishaps, the event was saved and became successful, despite the difficult situations, which was the preparedness for immediate response. 

The true value of event organizers and managers is measured in how calm and decisive we are when things don't go as planned. 

That is where we earn our keep.

That is where our value shines the most.