How can you make your business relevant to this pandemic? Why do you need to be relevant to this pandemic? There are a lot of reasons why, and all of the answers point to a positive direction. The more the situation is difficult as the recession we are experiencing right now, the more we need to tell our customers that we are relevant in their lives. Study shows that if you are relevant during difficult times you will have the advantage to be remembered by your customers when things get better. And yes, being relevant in this difficult situation also gives you customers and sales - more than enough to be successful and sustain your business this year. Kaya tara listen to this discussion.