The purpose of event management in the Philippines is to plan, organize and oversee all aspects of an event, including the budget, venue, staff and vendors, timing, and marketing. 

It is also responsible for managing the event on the day of, ensuring that all details are taken care of and that the event runs smoothly and successfully. 

Event management is used to organize a variety of different events such as corporate meetings and conferences, sales and marketing events, product launches, exhibitions and trade shows, festivals, weddings, and other social events.

Customer Engagement: Key Role of Event Management

Event management plays a key role in customer engagement. Event planners can create and manage memorable events that will foster meaningful interactions between customers and the business. 

This helps create an emotional connection between customers and the brand, creating a more devoted customer base. Events can also be used as a platform to showcase new products, services, and content that can help reach a wider audience and create a more positive customer experience. 

With the right strategies, event management can help strengthen customer relationships and create a more meaningful customer journey.