I am excited about a book
that was two years in the making. It is a book that will hit all the universities
in the country. It is a book that is simple but not simplistic. It is a book
that will make events planning easier for the uninitiated. It will also be a
book that will act as a review for veteran events manager and events organizer.
The book was born out of a
discussion to offer resource materials for people and students who find it
difficult to have one in our bookstores that are made by Filipinos.
I know the feeling of
looking for a book with local authors in a particular subject matter. I scour
heaven and earth during those moments to find one but, alas, my effort is like
a journey taken by the early merchants in finding the promise land – it is like
a quixotic journey.
So I also know the joy or
hubris, if you may allow my indulgence, in finding a book that you are looking
for. It is like winning lotto! The feeling is so great that you can hardly
breathe because of extreme happiness.
The book I am talking about
is for M.I.C.E. organizers and planners – a very select group who took upon
their shoulders to slug it out with other countries in this very competitive
industry. I remember Secretary Ramon Jimenez, Department of Tourism, saying
that “our advantage in MICE is not on the physical structures but the excellent
service our people provide”. I strongly agree.
Although I am hoping that
our excellent service or people can be combined with excellent physical
structures so that we can generate a compelling result in the MICE Industry. I
want our country to produce a MICE result that will not only put a dent in the world
but will cut a large chunk of the cake of this multibillion industry.
I want to be a proud MICE
player (do not be mistaken, I am a proud Filipino MICE Player) with a country
that has world class MICE products and services. I know that we will be there.
Hopefully, I am still part of this industry when we reach that stature.
Anyways, I am getting ahead
of myself. Going back the book, it is not only for upcoming MICE players but
also for upcoming event managers, event organizer, exhibition managers, exhibition
organizers, conference managers and conference organizers.
This is the book that is
just a start of the many local books that will be produced on the MICE and
Event Management Industry by PRACTITIONERS (this is the key selling point of
this book!).
The book is entitled “ The Events Planning Manual” an apt
title, produced by the Philippine
Association of Convention and Exhibition Suppliers and Organizers (PACEOS)
which I am part and a current board of director.
If you want to have a copy,
you may contact me. You will only need to invest P295.00 for this easy to read
and actionable book. A real bargain this I promise!
- Thursday, February 21, 2013
- 0 Comments
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