I recently attended a gathering and one of the speakers is Gardenia's President Mr. Simplicio Umali ( I hope I got the name right).

He was talking about the story of Gardenia how they, at first, found it difficult to convince the market that Gardenia is synonymous to a delicious bread. For one, at first, they are always identified to a motel in Sta. Mesa and/or a landscape company in Metro Manila.

But you cannot put a good product down. So after a few months or a year, the public (including me) begin to take notice of Gardenia, a delicious bread, which if my hearing is correct, has a gross sale of 1.2 Billion a year !

Another brand story that is lovable and worth emulating!