8 Timeless Event Management Attributes Event Managers Must Have
Tuesday, February 19, 2013
Event Technology will change
and improve but there are timeless and unchangeable things in event management
that all event managers and event organizers should keep into heart. These
timeless gems are:
1.
Passion
It is hard to be an event
manager, for that matter run an event management company. I should know it. We
have been running a twelve year old company. If you do not have a big PASSION
for this industry you will not stay long and your company will not stay long.
Passion is what will keep you going. Any big problem is nothing because you
have the resistance to overcome it because you have a big fire in your heart
that is called Passion.
2.
Competence
If you do not have
competence in this field your clients and potential clients will desert you. Competence
is what makes other people calling your phone, asking you to work with them.
Competence is what keeps the word of mouth marketing machine from spreading
your company from potential clients.
3.
Creativity
The event management
industry, the exhibition industry and convention industry is all about
creativity. Creativity in content, execution, in generating buyers and other
things that will make your event FRESH and act like a MAGNET for clients and
potential clients. Your idea even if others argue that is similar to their
ideas will always be DIFFERENT. You know why, it is because GOD IS IN THE
DETAILS. The execution of the idea will always be different if placed to
different hands.
4.
Efficiency
You must be efficient. Event
Managers and Event Organizers must be like a Swiss watch in terms of
efficiency. Yes, there is no excuse. Clients expect us to be efficient. If you
are forgetting we called ourselves event organizer and event manager, we have
no choice therefore but to be organized and great in management – in other
words efficient.
5.
Resourcefulness
Even if we plan, Murphy’s
Law will always catch up on us event organizers and event managers. The only way
to counter this is to be resourceful. I have lots of stories about event
organizers and event managers acting spontaneously because of the situation and
their decisions proved brilliant in solving a problem. Example, in one of the
event stories I am privileged to listened into, the dancers of the event failed
to show up and there part in the program is about to start. The event organizer
was able to gather available event staff and craft a simple dance number. The
audience have no idea that people dancing in the stage are not the supposed
dancers – the performance is clean and good and the event staff turned dancers
generated a loud applause of appreciation.
6.
Values
No matter how good the event
manager or organizers if they do not have values that are worth emulating then
the event management company or exhibition company they are running are
useless. No doubt about it, an event management company that do not have values
and built only to make money will be short lived. Values are like compass, it
will serve as a direction to the leaders of the event management companies.
Values serves as a unique selling point (USP), clients love event management companies
that embody values they can identify with.
7.
Relationships
In order to make a
successful event management company or exhibition company, all members of the
organization must value internal professional relationships and client
relationships. Again, if we nurture staff and client relationships money will
come. If we do not nurture staff and client relationships say goodbye to your
event management company or exhibition company. The business of events is all
about creating strong relationships with your people and clients.
8.
Trust
In event management and
exhibition management, competence builds trust. Trust is what we must aspire to
generate from our clients. If clients trust us then it is easy doing business
with them. Clients will allow us to create events for them if they know we can
be trusted. Clients will join or sponsor our exhibition if they know we can be
trusted in delivering the results we promised.
We can still add from these
eight attributes but for me these are the bedrock where we all can strengthen
our event management companies.
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