The Loyalty and Rewards Program Explosion
Wednesday, September 03, 2014
The
expected growth of BIG DATA and Analytics industry in the country have made
companies in the country scampering to create their own Loyalty and Rewards
Program.
The
Philippines, according to Marketing Interactive, accounts for 10% ($212
million) of the $2.12 Billion global analytics industry, and this is bound to
further increase with some educational programs being hammered by some
corporate players in partnership with CHED.
This
development can only mean that the Loyalty and Rewards Program – the best tool
in gathering consumer data and behavior in terms of interaction with brands, is
here to stay and will be a permanent force to help companies survive the
grueling business competition.
Add
to the picture the upcoming ASEAN Integration where the marketplace becomes
bigger and competition becomes massive even to SMEs, understanding and creating
Loyalty and Rewards Program for your business is a must.
Some
studies state that a Loyalty and Rewards Program can increase your sales and
customer retention from 5% to 20% depending on how these programs fit to the
target consumers.
If
you want to understand and get ahead of the curve in the Loyalty and Rewards
Program you may attend the upcoming 3rd Customer Loyalty Conference,
October 24, 2014 at New World Hotel.
The
conference allows you to network with like-minded individuals and corporate
decision makers focused on maximizing the opportunities that having a Loyalty
and Rewards Program provides.
Few slots remain so call now at tel. no. 643-3887.
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