What is MICE | Definition of MICE

Saturday, February 23, 2019

What is MICE | Definition of MICE

MICE comprises four event subfields. They are Meetings, Incentive Travel, Conferences and Conventions, and Exhibitions.
In some countries, MICE is called Business Events. As the Incentive Travel is removed and delegated to Travel and Tour Operators or Destination Management Companies (DMC).
Meeting is a gathering of two or more individuals convened for the purpose of achieving specific goals.
The Convention Industry Council defines meetings as a gathering of 10 or more individuals for a minimum of four hours in a contracted venue.

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