In the frenzy of going digital in promoting your products and services, is joining exhibitions still a viable option?
The answer is a resounding yes!
Micro, Small and Medium Companies (MSME) should join exhibitions. There are a lot of benefits that await companies in joining exhibitions.
1. EXPAND YOUR BRAND AWARENESS
If the public and your target market do not see you you don’t exist. The consumer and business buyer behavior remains the same, you have to be present where they are.
Exhibitions are one of the mediums where they go and look for business opportunities.
Take note that one thing special about exhibitions are that the visitors gave their time and exerted effort to come to the venue and take a look at the event.
It means they are very much interested. You have their full attention, and all you have to do is engage them, and hope that they are persuaded to become your business partners.
2. GET QUALITY NETWORKS
Exhibition gathers people that you will never meet and talk within any other place.
Gain more quality connections and expand your network – exhibitions can do that for you.
It is the reason why exhibitions never get old. It will always be a special place where you can source out great connections.
3. HAVE AN AFFORDABLE MARKETING TOOL THAT DELIVERS IMMEDIATE AND EXTENDED ROI
There are a lot of promotion tools to choose from but one thing that distinguishes exhibition is its affordability that is never hard on the pocket of MSMEs.
You can join exhibition and open doors of possibility for your company. Best of all, you can measure immediately the Return-On-Investment (ROI) of your participation.
Lastly, enjoy extended ROI of your investment as some clients that saw you during the exhibitions may call you after a month or when the time they needed your products and services.
4. GET A WEALTH OF INFORMATION ON YOUR COMPETITION AND INDUSTRY
Information is precious. It can provide you a competitive edge that can spell your big success in the industry where you operate.
Exhibition gathers the industry players; this becomes a center of information – a wealth waiting for you to tap.
Exhibition is a competitive intelligence tool where you can find the latest trends and innovation happening in your industry.
5. INCREASE YOUR SALES, CLOSE MORE DEALS, FIND BUSINESS PARTNERS AND INVESTORS
Joining exhibitions will give you the additional sales you are looking for. Again, remember the visitors came to the event interested in transacting or on the hunt for products and services like yours.
It follows that you will close more deals that you can never have if you are not part of the exhibition.
- Thursday, July 18, 2019
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