Facebook has released its insights on what people seek for the most on the Facebook and Instagram platforms, and the results may surprise you.
While both Instagram and Facebook are social media, and is used to share everyone's moments, the difference between the two is that Facebook is more on current events while Instagram is more on style.

Here's the gist of the excerpts from the said post:

• "20% of Americans’ time on mobile is spent on Facebook and Instagram"
• "On Instagram, people follow celebrities, get DIY inspiration and are visually transported to new places—while on Facebook, the primary appeal is connecting with family and friends."
• "[...] Based on these findings, marketers might experiment with sharing reactions and opinions on Facebook and behind-the-scenes content on Instagram."
• "[...] fun on Facebook is more about humor, and fun on Instagram is more about encountering the unexpected."
• "[...] Compared to women, for instance, men were more likely to agree that Facebook and Instagram help them organize their lives. This might include learning about and RSVPing to events or joining special interest groups. On the other hand, women were more likely than men to agree that Facebook and Instagram help them stay in touch with close friends and family."
• "Parents we surveyed aren’t just posting cute kid photos. They also said they seek video content on Facebook as often as Millennials surveyed [...]"
• "Compared to older generations, Millennials (18–34) surveyed are more eager for video content. They’re also more likely to follow content related to fashion, beauty and interior design on Instagram than on Facebook." 

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The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

Just in time for a special #ThrowbackThursday, on this edition of "Love thy Customer," we'll talk about our beloved video rental store, Video City. Most of you won't see a Video City nearby, but at a time where renting DVDs were common, they were a go-to place for movie lovers who want to watch their favorite movies over and over again at the comfort of their home.

Video City lends a wide variety of local and foreign films on DVDs, VCDs and even VHS tapes, and they have a membership card where you can get discounts and good deals on movie rentals. What they do is a good example of implementing Customer Rewards practices - you can rent three movies for the price of two using your membership card.

Most of your parents have known Video City through the years, and they will remember that special place, so go ask them. In a world where YouTube and Vimeo are the choices to watch videos, the nostalgic feeling of renting a movie is priceless.

This is the fourth part of our "Love thy Customer" series as part of the preparations leading to the 2016 Customer Love Fest. This series will look back at the best customer relationship, rewards, loyalty and experience practices done by various businesses over the years. There's more case studies to reminisce to, and we'll be talking more about it in the next few weeks.

The Customer Love Fest will happen at the New World Hotel, Makati on October 20 to 21, 2016 from 9am to 5pm. This event will feature key resource speakers and the latest concepts in customer loyalty, rewards and experience. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. For more information, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com.

Ex-Link Events is also on Facebook, Twitter and Instagram.

You're just about to go home when your boss told you to re-send the email that you sent him earlier. the problem is, you don't have a data connection. You see a silver lining in the form of a 7-Eleven store which has a WiFi connection open for those who have their Every Day! Rewards card. Lucky you.

7-Eleven Philippines introduced its Every Day! Rewards three years ago, and one of its features is their points-to-WiFi data conversion, where 1 reward point is equal to 20MB of WiFi data. to get points, buy items at 7-Eleven stores, show your Every Day! Rewards card or CLiQQ app before the transaction, and get points for every Php50 spent. This approach is simple.

While the speed varies from branch to branch, this feature is loved by its customers, and this is among the reasons why some go to 7-Eleven frequently.

Combined with the CLiQQ mobile application, this has made transactions more convenient, as the mobile app doubles as a rewards card as it includes the card's bar code. Tapping into users with mobile phones is very effective for 7-Eleven, and eventually other brands will try and follow the same effort that they've done. That's what you get by loving your customers.

This is the third part of our "Love thy Customer" series as part of the preparations leading to the 2016 Customer Love Fest. This series will look back at the best customer relationship, rewards, loyalty and experience practices done by various businesses over the years. There's more case studies to reminisce to, and we'll be talking more about it in the next few weeks.

The Customer Love Fest will happen at the New World Hotel, Makati on October 20 to 21, 2016 from 9am to 5pm. This event will feature key resource speakers and the latest concepts in customer loyalty, rewards and experience. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. For more information, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com.

Ex-Link Events is also on Facebook, Twitter and Instagram.

Last Tuesday on our "Love thy Customer" series, we talked about the Starbucks Philippines Planner and how they made use of the brand's experience to reward their loyal customers. As promised, we'll talk about another planner that made full use of its experience to build a community - ladies and gentlemen (especially ladies), we'll talk about the Belle de Jour Power Planner.

Ten years ago, Viviamo, Inc. released the first BDJ Power Planner which aims to help women conquer the world. Included in it are full-color pages filled with inspiration, spaces to jot on, and coupons from different brands. The Power Planner's users love it, and with their support, Viviamo set up websites such as www.ilovebdj.com and www.bdjbox.com. They even have their own series of events like the BDJ Fair!

What should brands take note of about the BDJ Power Planner? In the case of Starbucks, the planner is more of a reward for staying to drink; but in the case of the Belle de Jour Power Planner, the planner is more of a benefit to those who got one.

Vivamo focused on targeting its market of passionate women through it and then expanded it further through below-the-line activities (such as events). They've reinvented "Customer Experience" further.

This is the second part of our "Love thy Customer" series as part of the preparations leading to the 2016 Customer Love Fest. This series will look back at the best customer relationship, rewards, loyalty and experience practices done by various businesses over the years. There's more case studies to reminisce to, and we'll be talking more about it in the next few weeks.

The Customer Love Fest will happen at the New World Hotel, Makati on October 20 to 21, 2016 from 9am to 5pm. This event will feature key resource speakers and the latest concepts in customer loyalty, rewards and experience. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. For more information, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com.

Ex-Link Events is also on Facebook, Twitter and Instagram.

Planners. These are the things that scatterbrains need in order to keep standing. These include the tasks that you jot, the things needed to take note of, and the important dates which you should not miss - well, it's you who will mark these out. Brands can take advantage of planners by adding their touch to it.

There are lots of planners available today, but we'll be showing two examples of how brand leveraged the planner into something more than just what it looks like - we're going head first with the Starbucks Philippines Planner.

Starbucks Philippines started this concept in 2003 with these words: "[...] we’ve thought of creating something to keep you company as you begin your day with a fresh cup of coffee, something to plan your day with or cherish your moments with. Something that will tell our story. And keep yours as well."

They've been doing this before the year ends, and there's been widespread positive and negative reaction about this. Even Fitz Villafuerte, an influential blogger on personal finance, has stated his advice to those who would like to get it; not to mention the satirical news website "So, What's News?" shed humor into this.

What seems to be appeal of the Starbucks planner? Let's get back to what they've said before: It's about Experience. Starbucks has positioned itself as the "third home," and part of this positioning is the look and feel of their stores.

This also rubs off on the planners that they are giving away in exchange of their continued visits to Starbucks stores. In this case, they've used Customer Experience and Loyalty methods, and they've improved this over time by partnering with notable brand Moleskine last year.

In the next post, we'll talk about another brand which leveraged the planner not just as a tool but also as a gateway to building a community.


This post starts our "Love thy Customer" series as part of the preparations leading to the 2016 Customer Love Fest. This series will look back at the best customer relationship, rewards, loyalty and experience practices done by various businesses over the years.

The Customer Love Fest will happen at the New World Hotel, Makati on October 20 to 21, 2016 from 9am to 5pm. This event will feature key resource speakers and the latest concepts in customer rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. For more information, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com.

Ex-Link Events is also on Facebook, Twitter and Instagram.